Luba Libations Expands Midwest Footprint with Breakthru Beverage Partnership in Minnesota

Award-Winning Non-Alcoholic Cocktails Now Available to Retailers Across Minnesota Through Breakthru Beverage

Sturgeon Bay, Wisconsin – August 18, 2026 – Luba Libations, the award-winning non-alcoholic ready-to-drink cocktail brand crafted with all-natural, clean ingredients, has announced a new distribution partnership with Breakthru Beverage in Minnesota. All four of Luba's signature flavors — Cranberry Cosmo, Lime Margarita, Grapefruit Paloma, and Kyiv Mule — are now available through the partnership.

The partnership marks a significant milestone in Luba's continued Midwest expansion, broadening the brand's retail and on-premise presence and increasing consumer access across the state. The partnership with Breakthru Beverage, one of the region's most respected distributors, positions Luba for accelerated growth in the Minnesota market.

"We started Luba because we believed great drinks should bring people together — and that belief hasn't changed," said Christiana Trapani, Co-Founder of Luba Libations. "Partnering with Breakthru Beverage in Minnesota is an exciting step forward for us. We're building real momentum in the Midwest, and we can't wait for more people to experience what Luba is all about."

The Minnesota expansion builds on Luba's existing distribution in Wisconsin through Badger Liquor & Frank Liquor, further solidifying the brand's growing presence across the region. With a portfolio of award-winning flavors recognized by the International Non-Alcoholic Competition, the Prøf Awards, and the World Alcohol-Free Awards, Luba continues to set the standard for zero-proof cocktail experiences that deliver on both taste and quality.

Each can is crafted to be enjoyed straight or used as a mixer — delivering cocktail complexity with clean, all-natural ingredients, making it as versatile as it is flavorful.

About Luba Libations

Luba Libations is a non-alcoholic ready-to-drink cocktail brand built on the belief that zero-proof should never mean zero flavor. Crafted with all-natural, clean ingredients, Luba's award-winning lineup delivers cocktail complexity — whether sipped straight or mixed.