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BevNETPress Releases

Urban South Brewery Announces the Return of Oktoberfest Märzen Lager

PRESS RELEASE posted by Urban South Brewery

Aug. 20, 2026 at 12:09 pm

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NEW ORLEANS — Urban South Brewery is proud to announce the return of Oktoberfest, a traditional Märzen lager joining the brewery’s seasonal lineup this fall. Featuring a rich, slightly sweet malt character balanced by a crisp, clean finish, Oktoberfest offers Urban South’s take on a classic German beer style closely associated with the annual Oktoberfest tradition.

At 6.2% ABV and 15 IBU, Oktoberfest features a fuller body and malt-forward profile complemented by light bitterness and a clean finish. The seasonal release stays rooted in the characteristics of a traditional Märzen while showcasing the balance and drinkability that have made the style a longstanding favorite.

The seasonal release reflects Urban South’s continued commitment to brewing a diverse range of beers, from bold and experimental releases to styles rooted in longstanding brewing traditions. Oktoberfest gives the brewing team an opportunity to return to the fundamentals of a classic lager while continuing to offer variety across the Urban South portfolio.

“We’re known for pushing the boundaries of what we can create, but traditional styles are just as important to our beer program,” said Jacob Landry, Co-Founder of Urban South Brewery. “Oktoberfest gives our team the chance to focus on a classic Märzen and the balance and craftsmanship that have made this style stand the test of time.”

Oktoberfest will be available for a limited time in 6-packs and on tap at bars and restaurants across Louisiana, Arkansas, Mississippi, Alabama, and Florida. Supporters can also use the Urban South Beer Finder to locate Oktoberfest at retailers near them.

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