Discipline Doesn't Mean Forgoing the Seasons: Jocko Fuel Introduces High-Protein, Zero-Sugar-Added Pumpkin Spice RTD Shake

FOR IMMEDIATE RELEASE

DISCIPLINE DOESN’T MEAN FORGOING THE SEASONS: JOCKO FUEL INTRODUCES HIGH-PROTEIN, ZERO-SUGAR-ADDED, PUMPKIN SPICE RTD SHAKE IN TIME FOR FALL

Building on the massive success of its seasonal Pumpkin Spice powder, Jocko Fuel expands its clean ready-to-drink lineup with a 30g grass-fed protein shake available nationwide

CORONADO, SAN DIEGO, August 24, 2026 — As pumpkin spice season kicks off across North America, Jocko Fuel, the premium performance lifestyle brand founded by retired Navy SEAL commander Jocko Willink, is offering active consumers an alternative to high-sugar autumn drinks. Today, Jocko Fuel is launching its new limited-batch Pumpkin Spice Ready-to-Drink (RTD) Protein Shake, bringing clean, disciplined nutrition to a flavor profile often loaded with up to 50g of added sugar, artificial ingredients, and a high quantity of empty calories.

“Discipline doesn't take a season off and neither should you,” said Jocko Willink, co-founder of Jocko Fuel. “So, grab a bottle of our new Pumpkin Spice drink with thirty grams of protein and no added sugar, chug it down, and get back to work.”

Following the high demand and sell-out success of Jocko Fuel’s Pumpkin Spice Protein Powder, this new RTD extension delivers 30 grams of protein, no added sugar, and 180 calories in a convenient, grab-and-go format.

Disruption in a Sugar-Saturated Market

While traditional coffee house pumpkin drinks can exceed 50 grams of sugar, Jocko Fuel’s Pumpkin Spice RTD is engineered for physical performance and daily discipline:

• 30g Grass-Fed Protein Blend: Powered by grass-fed milk protein concentrate and calcium caseinate for sustained muscle recovery and satiety.
• Zero Sugar & Zero Shortcuts: Naturally sweetened with monk fruit and Reb-M—no artificial sweeteners, dyes, or soy.
• Nutrient-Dense: Packed with 780mg of calcium (60% DV) at 180 calories and 4.5g fat.

“Pumpkin spice has evolved from a seasonal novelty into a massive cultural phenomenon, but for anyone focused on health or performance, most options on the market are total sugar bombs,” said Cameron Fischer, Vice President of Brand at Jocko Fuel. “We didn't launch this to chase a gimmick. Following the massive response to our pumpkin protein powder, we built a convenient, ready-to-drink version with thirty grams of protein and no added sugar that lets people enjoy the fall season without taking a step backward on their physical goals.”

Direct-to-Consumer & Retail Availability

The new Limited-Batch Pumpkin Spice RTD is shipping nationwide directly to consumers at Jocko Fuel Online and Amazon starting today.

Product Fast Facts:

• Protein: 30g per 12-oz bottle
• Calories / Sugar: 180 Calories | No Added Sugar
• Sweeteners: Monk Fruit Extract & Reb-M (No Artificial Sweeteners)
• Availability: Direct-to-Consumer at Jocko Fuel Online

About Jocko Fuel

Jocko Fuel produces premium, clean-label sports nutrition and functional beverages designed to support energy, recovery, and daily focus. Built on the ethos of “Discipline = Freedom,” the brand provides uncompromising products for athletes, outdoor enthusiasts, and everyday high performers. Learn more and shop direct at Jocko Fuel Online.