Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

5-Hour ENERGY Announces New Limited-Edition Fall Collection

PRESS RELEASE posted by 5-hour ENERGY®

Aug. 25, 2026 at 12:56 pm

XLinkedInRedditFacebookEmail
Report Press Release
energy shots5 hour energynew flavorproduct launchbeveragefall flavors
Non-Alcoholic Beverages
  • image-01
The Energy Shot Brand Brings Back Pumpkin Spice, Introduces Caramel Apple and More!

Farmington Hills, Michigan, Aug. 25, 2026 — 5-hour ENERGY®, the brand known for its convenient, flavorful energy shots, embraces the upcoming fall season with a limited-edition collection featuring the return of fan-favorite Pumpkin Spice, the debut of Caramel Apple and the launch of its first-ever Halloween Variety Pack.

Inspired by some of fall's most nostalgic flavors and traditions, the collection gives consumers new ways to enjoy the season while getting the energy they expect from 5-hour ENERGY®.

Meet the Fall Flavors

  • Caramel Apple: Inspired by the classic fall treat, Caramel Apple combines bright, crisp apple notes with the smooth, buttery taste of caramel. The result is a flavorful balance of sweet and tart that captures the essence of a caramel-dipped apple fresh from the orchard.
  • Pumpkin Spice: A fan-favorite flavor is back. Pumpkin Spice features rich pumpkin and warm cinnamon flavors complemented by notes of nutmeg and clove, bringing the classic taste of fall to every shot.

Of note, the Pumpkin Spice flavor trend isn’t subsiding anytime soon. Yelp searches for “pumpkin spice latte” (PSL) this July increased by 301% when compared with the same search data from July of 2025.

“We love getting creative with flavors and having the opportunity to give our fans fun, seasonal options,” said Leah Key, President of Living Essentials, LLC, the maker of 5-hour ENERGY® products. “From Pumpkin Spice and Caramel Apple to our Halloween-inspired pack, this collection captures some of the most nostalgic and crave-worthy tastes of the fall season. Whether enjoyed on their own or incorporated into creative recipes, these flavors offer a fun new way to experience 5-hour ENERGY® this fall.”

A Halloween Treat with an Energizing Twist

In addition to the fall collection, 5-hour ENERGY® introduces its first-ever Halloween Variety Pack, featuring four limited-edition, candy-inspired flavors: Ghoulish Grape, Cobweb Candy, Fright-Fetti and Candy Cauldron. Each flavor delivers the bold taste of classic Halloween treats paired with the energy consumers expect from 5-hour ENERGY®.

Every Extra Strength 5-hour ENERGY® shot contains 230 mg of caffeine, along with B-vitamins and essential nutrients, and contains zero sugar and zero calories.

The Halloween Variety 4-Pack will be available beginning September 8 at 5hourENERGY.com and select retailers nationwide.

The Fall Collection, including Caramel Apple and Pumpkin Spice, is available online at 5hourENERGY.com, Amazon, TikTok Shop, as well as in-store at Walmart, Target and select retailers nationwide.

# # #

About 5-hour ENERGY® Shots

Since launching in 2004, the 5-hour ENERGY® brand and its iconic 2-fl oz. shot has become a household staple for its ability to help you feel alert and get you through whatever each day brings. Find more information about 5-hour ENERGY®, which is widely available in convenience, grocery, retail, club stores, and online outlets, at 5hourENERGY.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Saint James Targets Energy, C-Stores With Yerba Mate Launch

Saint James Targets Energy, C-Stores With Yerba Mate Launch

Review: Japanese Import Nomina Brings All the Bubbles

Review: Japanese Import Nomina Brings All the Bubbles

Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer

Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Innovation Tech 1 - Sierra Nevada Brewing Co.

Innovation Tech 1 - Sierra Nevada Brewing Co.

Sales Representative - Minnesota - Alaskan Brewing Co.

Sales Representative - Minnesota - Alaskan Brewing...

Field Brand Ambassador - Wilding Brands

Field Brand Ambassador - Wilding Brands

Area Sales Manager - Miami, FL - Good Boy Vodka

Area Sales Manager - Miami, FL - Good Boy Vodka

Pittsburgh Sales Representative - Cinderlands Beer Co.

Pittsburgh Sales Representative - Cinderlands Beer...

SpikedAde- State Mgr - Louisana - SpikedAde

SpikedAde- State Mgr - Louisana - SpikedAde

View All Jobs|Post a Job

More News

After the Workout: Where the Recovery Occasion Is Going – Brightfield Group August 2026

After the Workout: Where the Recovery Occasion Is Going – Brightfield Group August 2026

The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave

The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave

Distribution: Beyond’s Protein Beverage Lands in Erewhon; Target Brings More Coffee

Distribution: Beyond’s Protein Beverage Lands in Erewhon; Target Brings More Coffee

U.K. Protein Bar Leader Targets U.S. With Nationwide Retail Launch

U.K. Protein Bar Leader Targets U.S. With Nationwide Retail Launch

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Malt RTD Commercial Sales Manager - Hive - Hive
  • Head of Operations OR Fractional COO - Spill Foods, Inc. - Spill Foods, Inc.
  • National Key Accounts Director - Off & On Premise - Owls Brew - Owls Brew
  • Director of Finance - Owl's Brew - Owl's Brew
  • Regional Account Manager - Southwest - D&V International - D&V International
  • Assistant spiritsmaker/blender - Greenbar Distillery - Greenbar Distillery
  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. New Beer Release: Ozzy Oz-Orange Blood Orange & Cherry Sour
  2. 5-Hour ENERGY Announces New Limited-Edition Fall Collection
  3. Beer Meets Fear: Pabst Blue Ribbon and Jason Universe Turn a 12-Pack into a Killer Mask
  4. Kautz Family of Ironstone Vineyards Acquires Portfolio of California Wine and Beverage Brands
  5. Fall Perfected: Bar Diver Launches Pumpkin Spiced Latte Cream Cocktail
  6. Community Coffee Brews Up Nostalgia with Limited-Time Glazed Honey Bun
  7. Tennessee Whiskey Trail Continues Tennessee Collective Bottle Series with Sophomore Release
  1. Saint James Targets Energy, C-Stores With Yerba Mate Launch
  2. Review: Japanese Import Nomina Brings All the Bubbles
  3. After the Workout: Where the Recovery Occasion Is Going – Brightfield Group August 2026
  4. The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave
  5. Distribution: Beyond’s Protein Beverage Lands in Erewhon; Target Brings More Coffee
  6. U.K. Protein Bar Leader Targets U.S. With Nationwide Retail Launch
  7. Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink
  1. The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave
  2. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  3. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  4. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  5. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  6. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  7. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  1. Boston Beer to Launch Rally Dog Spiked Sports Drink in 4 States
  2. Craft Beer’s Summer Slump Deepens as Declines Accelerate in August Circana Report
  3. RTD Growth Challenges Bev-Alc’s Price-Based Premiumization Playbook
  4. BA State Government Affairs Director Departs for John Deere; BA ‘Actively Hiring’ for Role
  5. Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer
  6. Bev-Alc Trends Hold Steady Through Mid-August After Circana Data Correction
  7. High-Light: Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink
View All|Submit News

Promoted PR Posts

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase