Pepsi Prebiotic Cola and Drybar Are Giving Your Getting-Ready Ritual a Refresh

Since hitting store shelves earlier this year, Pepsi Prebiotic Cola has offered a new way to enjoy the refreshing taste of Pepsi, with functional ingredients and less sugar. Together with Drybar, Pepsi is bringing that refreshment into a familiar getting-ready moment guests already know and love, making a little time to yourself feel even more enjoyable.

"With Pepsi Prebiotic Cola, we set out to give people another way to enjoy the Pepsi taste they love – one that reflects how they're thinking about beverages today," said Sara Garner, Senior Director, Marketing, Pepsi. "Drybar is the perfect partner because the blowout is already part of how so many guests get ready for what's next. Together, we're pairing a reimagined take on Pepsi Cola with a getting-ready ritual people already love, giving this moment of prep a refresh that feels fun and elevated. Few things feel more iconic than a fresh blowout and a cold Pepsi in hand."

"Fall is when everyone's calendar fills back up, and time for yourself is usually first to go. That's exactly why our clients book – a blowout can be the moment before a big night, or it can be the whole event. Enjoying a Pepsi Prebiotic Cola in the chair makes it feel like a treat instead of an errand," said Michelle Devore, Chief Marketing Officer, WellBiz Brands.

*The Pepsi Prebiotic Cola x Drybar program will be available to guests receiving services at participating Drybar shops nationwide throughout September, while supplies last.

Discounted price available to new Drybar Shops customers only and applies exclusively to the Blowout service (all other services and add ons excluded). Must book online and enter PEPSIPREGAME code at the time of online booking to be eligible for the discounted Blowout. Subject to appointment availability. Taxes and tips extra. May not be combined with other promotions. 

To learn more, follow @Pepsi and @Drybarshopsus on social media.