Josh Cellars Expands Reserve Portfolio with Sonoma County Sauvignon Blanc

STAMFORD, Conn. – Josh Cellars, America’s #1 selling premium wine brand, is expanding its Reserve portfolio with the introduction of Josh Cellars Reserve Sonoma County Sauvignon Blanc. Rolling out nationally this month, the new wine reflects growing demand for premium Sauvignon Blanc and appellation-driven wines that deliver both quality and regional distinction. The launch underscores Josh Cellars' ongoing commitment to evolving alongside consumer preferences.

This newest addition to the Josh Cellars Reserve portfolio comes as Sauvignon Blanc continues to gain momentum in the marketplace, emerging as the third-largest and fastest-growing major wine varietal, attracting more new consumers than any other within the wine category. As an established leader in the $11-$15 Sauvignon Blanc segment, Josh Cellars is well positioned to extend its presence into the growing Reserve tier. Within the $15-$20 segment, Sauvignon Blanc is driving a disproportionate share of category growth, highlighting strong consumer demand and a compelling opportunity for the brand and retailers (Source: IWSR US Wine Landscape 2025 Report Aug-Nov 2021 and Aug-Nov 2025).

Selling for $16.99 and sourced from vineyards across Sonoma County, Josh Cellars Reserve Sonoma County Sauvignon Blanc reflects the region's unique combination of warm valley and cool coastal influences. Fermented in stainless steel to preserve freshness and vibrant fruit character, the wine is finished with French oak aging to add subtle texture and complexity. The result is a bright, balanced Sauvignon Blanc with layers of melon, white peach and citrus, complemented by a smooth, refined finish.

Josh Cellars Reserve Sonoma County Sauvignon Blanc is rolling out nationally at retailers beginning this month. The launch will be supported through an integrated above-the-line campaign across brand-owned social, digital, and consumer email communications. At retail, Josh Cellars will drive visibility through merchandising, point-of-sale materials, digital shelf support, and shopper education tools.

To learn more about this new release or find it at a retailer near you visit JoshCellars.com.