TruMoo Collaborates with Universal Products & Experiences for Limited-Edition Banana Milk Inspired by Illumination's Minions

TRUMOO® COLLABORATES WITH UNIVERSAL PRODUCTS & EXPERIENCES FOR LIMITED-EDITION BANANA MILK INSPIRED BY ILLUMINATION’S MINIONS 

The Minions-inspired banana flavor, Halloween-themed collectible packaging, and a movie-night reward hit dairy aisles for a limited time 

Minneapolis, Minn. – Sept. 9, 2026 – TruMoo®, a farmer-owned brand of Dairy Farmers of America (DFA), in collaboration with Universal Products & Experiences, is bringing Minions mischief to the dairy aisle with the launch of TruMoo® Limited-Edition Banana low-fat milk. Inspired by Illumination’s Minions, the collaboration celebrates the biggest global animated franchise in history and the release of its riotous new chapter, Minions & Monsters. 

Available beginning early September for a limited time, TruMoo® Limited-Edition Banana low-fat milk combines the joyful spirit of the Minions with the creamy taste families expect from TruMoo. Made with real dairy, the new banana-flavored milk adds a fun twist to everyday routines, from breakfast and lunchboxes to after-school snacks and family movie nights, with a creamy, delicious flavor designed to appeal to fans of all ages. 

The limited-time collaboration also transforms TruMoo® Chocolate low-fat and whole milk, with special-edition Minions character labels available beginning early September. Featuring delightful, Halloween-themed Minions designs, the labels will appear on TruMoo gallon and half-gallon chocolate milk products, as well as participating regional chocolate milk gallons and half-gallons from Kemps®, Cass-Clay® Creamery, Mayfield Dairy Farms®, and Purity™ Dairy. Availability varies by location. 

“At TruMoo, we’re always looking for new ways to bring excitement and fun to the dairy aisle while delivering the great taste families know and love,” says Molly Brink, Brand Manager, Dairy Brands at Dairy Farmers of America. “This collaboration gives families even more ways to enjoy TruMoo, from a joyful Limited-Edition Banana low-fat milk inspired by Illumination’s Minions to special-edition chocolate milk labels. Together, these offerings bring the fun of the Minions from the screen to the breakfast table and help make everyday family moments a little more fun.” 

To celebrate the collaboration, consumers can also earn a $10 Fandango reward to rent or purchase a Minions movie, including Illumination’s Minions & Monsters, with the purchase of two qualifying TruMoo gallon or half-gallon products. 

TruMoo® Limited-Edition Minions Banana low-fat milk and special-edition Minions chocolate milk packaging will be available at select retailers while supplies last through October 31. 

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About TruMoo® TruMoo is all about making the most of childhood fun with their Truly MOOlicious™ chocolate, strawberry and limited-edition flavored milk products. TruMoo is the best way to add flavor to your day and the most delicious moo’d booster on the market. Plus, all TruMoo flavored milk products provide essential vitamins and nutrients. TruMoo is a farmer-owned brand of Dairy Farmers of America (DFA), a national dairy cooperative owned by more than 9,000 family dairy farmers. 

About Illumination Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as Illumination and Nintendo’s record-breaking The Super Mario Galaxy Movie and The Super Mario Bros. Movie, and Illumination’s Dr. Seuss' The Lorax, Dr. Seuss' The Grinch, The Secret Life of Pets and Sing films. The Illumination library includes six of the top 20 animated films of all time, and the company’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have earned more than $11 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. 

About Illumination’s Minions & Monsters Fresh off the worldwide blockbuster success of summer 2024’s funniest comedy, Despicable Me 4, Illumination expands its joyful animated universe with a riotous new chapter, featuring all-new characters, in the biggest global animated franchise in history: Minions & Monsters. This is the rambunctious, ridiculous and totally true story of how the Minions conquered Hollywood, became movie stars, lost everything, unleashed monsters onto the world and then banded together to try and save the planet from the mayhem they had just created. The acclaimed voice cast includes Academy Award® winner Allison Janney, two-time Academy Award® winner Christoph Waltz, Academy Award® winner Jeff Bridges, two-time Academy Award® nominee Jesse Eisenberg, Zoey Deutch (Nouvelle Vague) and Academy Award® nominee and comedy iconoclast Trey Parker, co-creator of South Park. The cast also includes Saturday Night Live alum Bobby Moynihan and Phil LaMarr (Futurama, King of the Hill). Minions & Monsters is directed by Academy Award® nominee Pierre Coffin, a director of the first three Despicable Me films and the first Minions film. Coffin has also provided the voice for the Minions since their film debut in 2010. The film is written by Brian Lynch (Minions, The Secret Life of Pets films) and Pierre Coffin and is produced by Illumination’s Academy Award® nominated founder and CEO Chris Meledandri and by Bill Ryan (executive producer, The Super Mario Bros. Movie). The executive producer is Brian Lynch. More than ten years after their creation, the Minions have become the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions to a global box office of more than $6 billion. 

About UNIVERSAL PRODUCTS & EXPERIENCES Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBC Universal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across out expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part NBCUniversal, a subsidiary of Comcast Corporation.