Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Mijenta Announces Release of Maestra Selection No. 3, An Homage to Tequila’s Origins

PRESS RELEASE posted by Mijenta Tequila

Sep. 15, 2026 at 9:00 pm

XLinkedInRedditFacebookEmail
Report Press Release
TequilaMijentaMijenta TequilaMaestra SelectionMaestra Selection No 3New ReleaseTequila ReleaseWomen Led
Spirits Companies

Crafted Using Agaves De Semilla and Traditional Production Methods

September 14, 2026 – Mijenta, the award-winning, additive-free, sustainably produced tequila made in the highlands of Jalisco, today announced the release of the third expression in the brand's Maestra Selection series. This limited-edition continues Maestra Tequilera Ana María Romero's exploration of the flavors and aromas of the agave, paying homage to the tradition of tequila by incorporating tools and techniques from the spirit's past.

"Every part of the production process plays a vital role in shaping the final taste profile of a tequila, which has fascinated me from the very beginning of my own journey into this incredible spirit," Romero said. "For this expression, I wanted to explore this impact more deeply and in a way that honors the origins and craftsmanship of tequila. While previous expressions in this series have explored a single variable at a time — first agave cultivation methods then terroir — this release takes a broader view of the entire craft. The result is a tequila that is both unmistakably Mijenta and a unique spirit shaped by production methods not used in our core expressions."

Maestra Selection No. 3 begins with fully mature Blue Weber agaves de semilla grown in Jamay, Jalisco by the Lago de Chapala shoreline. Like the agaves grown from seed used to produce Maestra Selection No. 1, these 8-year old plants possess a richness and complexity that forms the soul of this expression.

These agaves are slowly cooked in an oven crafted using volcanic stone from Popocatépetl, an active volcano outside Mexico City, before being crushed by a tahona from the same stone. This traditional extraction method begins to impart hints of minerality that can be discovered in the final profile.

Fermentation takes place in wooden tanks under closely controlled temperature together with the fibers, which helps to add herbal tones. Finally, the spirit has been carefully distilled in copper pot stills before stabilizing in clay pots for 15 days, which is an homage to the ancestral style of producing agave spirits.

"I am extremely excited about how this very special batch turned out, with aromas that leap out of the glass to greet you," Romero continued. "In this tequila, I immediately detect intense notes of cooked agave, vanilla, caramel, citrus fruits such as orange, red fruits like raspberry, and roasted pineapple. I also discover nuances of spices such as cinnamon, delicate hints of dark chocolate, and floral notes like violet come through as well before it finishes with a touch of damp earth and minerality."

Bottled at 50% ABV, Maestra Selection No. 3 is a celebration of craftsmanship that recalls tequila's beginnings.

To commemorate the release, Mijenta once again partnered with Mexico City-based artist Sophia Castellanos, who previously developed the award-winning label and box design for Maestra Selection No. 2, to create a bespoke design inspired by Otomí embroidery, a traditional indigenous artform characterized by vibrant colors and often abstract designs.

"This design celebrates the cycles of the earth, patience, and artisanal craft, drawing inspiration from the visual language of ancestral Otomí art to pay tribute to the traditions that preserve rituals, stories, and the harmony between humanity and nature," Castellanos said. "Titled Tapestry of Dreams, this special edition is a piece that, true to its name, evokes the magic we create with our hands, connecting the past with the present, and bridging the spirit of tequila with our cultural memory."

Priced at $99.99 (750ml), the limited bottling of Mijenta's Maestra Selection No. 3 will be available to order in the U.S. from September 14, 2026 on Mijenta's website linked below as well as select local retailers. For more information please find the brand on Instagram and Facebook at @mijentatequila.

About Mijenta's Maestra Selection Series

Mijenta's Maestra Selection series gives Maestra Tequilera Ana Maria Romero a platform to explore the immense world of flavors and aromas of tequila in small, innovative annual releases. Leveraging her meticulous approach to production that is equal parts art and science, in this series Romero unleashes her creativity as she experiments with what is possible using only agave, water and yeast.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Hain Celestial Divests International Business, Will Put Proceeds Towards Debt

Hain Celestial Divests International Business, Will Put Proceeds Towards Debt

Taste Radio: From $2M To $24M In Three Years. Why Katie’s Is Thriving.

Taste Radio: From $2M To $24M In Three Years. Why Katie’s Is Thriving.

Diageo Leverages Core Brands Into Low-Alc

Diageo Leverages Core Brands Into Low-Alc

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Sales Manager  - 4 Hands Brewing Company

Sales Manager - 4 Hands Brewing Company

Lead Brewer - Smog City Brewing Co.

Lead Brewer - Smog City Brewing Co.

Pittsburgh Sales Representative - Cinderlands Beer Co.

Pittsburgh Sales Representative - Cinderlands Beer...

Northeast Market Manager – NY/NJ/CT - Social Hour Cocktails

Northeast Market Manager – NY/NJ/CT - Social Hour ...

Natural Food + Grocery Associate Key Account Manager - Green Spoon Sales

Natural Food + Grocery Associate Key Account Manag...

Area Sales Manager - Lake of The Ozarks / Springfield, MO - Good Boy Vodka

Area Sales Manager - Lake of The Ozarks / Springfi...

View All Jobs|Post a Job

More News

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

People Moves: Guru Energy Shakes Up Leadership

People Moves: Guru Energy Shakes Up Leadership

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Territory Sales Manager - Rhinegeist Brewery - Rhinegeist Brewery
  • Market Sales Representative - FIFCO USA - FIFCO USA
  • Regional Sales Manager - Remote (Boston) - good2grow - good2grow
  • Spirits Specialist - Whiskey Expertise - Winebow, Inc. - Winebow, Inc.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Market & Brand Manager – New York - Wolf Hound Nitro - Wolf Hound Nitro
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Hain Celestial Divests International Business, Will Put Proceeds Towards Debt
  2. Taste Radio: From $2M To $24M In Three Years. Why Katie’s Is Thriving.
  3. Diageo Leverages Core Brands Into Low-Alc
  4. Review: PopSips Soars With Spiked Prebiotic Soda
  5. From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
  6. People Moves: Guru Energy Shakes Up Leadership
  7. Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Diageo Leverages Core Brands Into Low-Alc
  2. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  3. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  4. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  5. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  6. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  7. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  1. Summit Brewing Faces Bank Foreclosure as 40th Anniversary Approaches
  2. VIP Acquires Encompass in Deal Joining 2 Large Bev-Alc Tech Platforms
  3. Diageo Expands Core Spirits Brands To Build Mid-Strength Range
  4. More Sierra Nevada 2027 Innovation: New Little Things and Torpedo IPAs, Revamped Variety Packs
  5. Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
  6. Boston Beer’s Sun Cruiser on Track to Double Size in 2026
  7. Buoy Beer Joins Ninkasi Parent Great Frontier Beverages, Cites 2022 Building Collapse
View All|Submit News

Promoted PR Posts

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

Sundial Cocktails Bridges the Gap between Convenience & Bar Level Quality with its Seasonal Fall Releases

Sundial Cocktails Bridges the Gap between Convenience & Bar Level Quality with its Seasonal Fall Releases

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase