ZALT Launches New Formula and Flavors While Continuing to Pioneer the Electrolyte Pouch Category

SAN DIEGO, Calif. — September 2026 — ZALT, the nicotine-free electrolyte pouch brand built around hydration, performance and an active lifestyle, has launched ZALT V2: a completely reformulated version of its flagship electrolyte pouch with an industry-leading ingredient profile, updated flavors and a stronger focus on performance.

Founded by longtime friends Sam Mitchell and Dominic Gozza, ZALT started with a simple observation: the oral pouch format had become massively popular, but nearly every product in the category was centered around stimulants.

Mitchell and Gozza saw an opportunity to take a format consumers already understood and give it an entirely different purpose.

“We're active guys who surf, run, train and spent a lot of time outside, and we loved the convenience and ritual of pouches,” said Mitchell, co-founder of ZALT. “But we kept asking ourselves why that experience had to be tied to nicotine. We wanted to build something you could actually feel good about reaching for throughout the day.”

The result was ZALT: a flavored oral pouch containing electrolytes and vitamins designed to complement everyday hydration without nicotine or caffeine.

Since launching in January of 2026, the San Diego / South Florida based startup has grown rapidly through direct-to-consumer, social commerce and an expanding community across running, field sports, cycling, surfing, fitness and extreme sports. But the founders viewed the original product as a starting point rather than a finished product.

“V1 proved to us that people wanted this category to exist,” said Gozza. “V2 is us taking everything we learned from thousands of customers and building the product we always wanted ZALT to be.”

A Ground-Up Reformulation:

Rather than making incremental changes to the original formula, ZALT rebuilt the product from the ground up.

The new formula, which just launched on their website in early September, features 372mg of active ingredients, including French sea salt, sodium citrate, potassium citrate, vitamin B6 and vitamin B12. The new formula is all-natural and far cleaner than most other pouches on the market. 

ZALT V2 also introduces a refreshed flavor lineup:

• Strawberry Lemonade

• Lemon Lime

• Watermelon

• Cool Mint

The flavors were developed to maintain the fun, flavorful experience that helped differentiate ZALT while leaning further into the salty-sweet taste profile consumers associate with electrolyte products.

The launch also represents a broader evolution of the company’s positioning.

While some early customers initially discovered ZALT as a nicotine-free alternative to traditional pouches, Mitchell and Gozza increasingly see the brand competing in the much larger hydration and performance market.

“The long-term opportunity for ZALT isn't focused on quitting nicotine, although that's a nice customer subset” Mitchell said. “We want to be the pouch you grab before a run, halfway through a round of golf, on the mountain, at work or anytime you want electrolytes without carrying another drink around.”

That vision is driving ZALT deeper into running, surfing, cycling, mountain biking, fitness and other performance-focused communities, with the company planning expanded retail distribution, athlete partnerships and experiential activations alongside the V2 rollout.

For the founders, the ambition is ultimately much larger than creating another supplement.

“We want ZALT to become a performance brand that happens to have invented a really interesting new delivery format,” Mitchell said. “The pouch got people's attention. What we build around it is the bigger story.”

ZALT V2 is available now at tryzalt.com.