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THE CPG INSIDER WEEKLY
The Zero Proof Adds Sales and Finance Leads
Taste Radio: Has Liquid Death Lost Its Edge? And, Is Jetty Real?
New Beverages: Vita Coco Kids, Red Bull Winter Edition, Owen’s x MGK
Simply Good Foods Lays Out Turnaround Plans in Negative Q4 Earnings Report
Updated: Celsius ‘Stands Firmly Behind’ Product Claims, Clinical Studies Amid New Class Action Lawsuit
Why Carbliss is Skipping The Hard Sports Drink Trend

Brown-Forman Launches el Jimador New Mix Pikosito Flavor in U.S.
1792 Bourbon Introduces New Wheated Full Proof Bourbon
Town Branch 17-Year Bottled-in-Bond Kentucky Single Malt Whiskey - Archive Series Volume 3
Four Roses Distillery Celebrates the Holiday Season with Chestnut Wood-Finished Bourbon in Third Experimental Release
Premiere Experiential Agency Promobile Marketing Welcomes New Clients Including ARIH, Momofuku and Others
Woodford Reserve Introduces Double Oaked Rye
RationAle Launches First Priced Series Seed Round, Forms Strategic Alliance with LA Libations and Homestead Brands

The Zero Proof Adds Sales and Finance Leads
Why Carbliss is Skipping The Hard Sports Drink Trend
Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets
Nearly 20% of US Adults Drank an Alcohol Alternative In The Past Six Months
Mark Anthony’s Strategy for Gaining Ground in Hard Sports Drinks
RNDC Settles with Unsecured Creditors, Moving Chapter 11 Liquidation Forward
RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

Insider’s Week in Beer: 👻 What’s Scarier, Beer Sales or Halloween Costumes?
Judge Orders Constellation Brands and Coors Distributing Company to Arbitration
Press Clips: Miller Lite Offers Brewers Fans ‘Clinch Cans’ After World Series Win; Maine Brewers’ Guild Pauses 207 Beer Week
The Zero Proof Adds Sales, Finance VPs
Tilray Streamlines Brewery Network to 6 Facilities & Cuts Workforce; Targets 1M Cases of Carlsberg in 2027
Carbliss Skips Vodka + Ade RTDs to Bet on High-ABV Canned Cocktails
A-B’s US Biz Gains Beer & Spirits Share, Despite Single-Digit Q3 Losses

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