Review: Black Medicine Moves to Cans
Covers Products: Iced Latte (can), Iced Mocha (can), Iced Coffee (can)
As announced in September, Black Medicine, which is a line of cold pressed (not to be confused with cold brewed) coffee drinks, has shifted their product from an aluminum bottle over to an aluminum can.
Normally, we applaud companies that choose to shift into a more proprietary or premium package, but, in the case of Black Medicine, moving to a 9.5 oz. slim can is great move. This feels like a much more appropriate and intuitive package for the brand. Plus, it looks really sharp with their black and metallic motif.
However, what it doesn’t address are our concerns about having to explain what cold pressed coffee is. While the climate for “cold” coffee processes is as good as it has ever been, it still requires a slight amount of education that will probably be slightly more involved than the text that they’ve placed on the back of the can. Still, we feel as though it’s something that’s memorable and unique, which is more than we can say for the majority of cold-brew coffees that are coming to market.
Giving the products a taste test, we’re pleased to say that this version of Black Medicine is just as good as the original, if not slightly more consistent. The Iced Latte and Iced Mocha are still our favorites, with the addition of dairy making for an experience that’s rich, smooth, and balanced in such a way that’s rare for an RTD coffee drink. Their flagship Iced Coffee SKU, which is unsweetened and unflavored, has an almost tart flavor. While it’s enjoyable, it’s not as standout as their dairy offerings.Ultimately, we feel as though this is a somewhat lateral move from the flavor perspective, but it’s a big upgrade from the practical standpoint of being market ready. It’s definitely a big step forward for the brand.