Rockstar Energy Drink: Rockstar Energy Cola (2010)

Rockstar’s has done a very nice job of blending classic cola flavor and energy drink ingredients with their latest entry, Rockstar Energy Cola. From a flavor point of view, it’s not too far from a mainstream cola, but there’s a more pronounced spice to it as well as some bite to the finish. In our opinion, it actually beats those products on flavor alone. Of course, there’s a lot more to this product, including 160 mg of caffeine (per can), B vitamins, taurine, and other common energy drink ingredients. The high caffeine content also means there’s definitely no shortage of kick. On the outside, they’ve done a nice job, creating a minimalist look that’s visually clean and appealing. We also like their use of a matte finish on the can, which gives it a smoother look and softer feeling in the hand. And, they’ve put a glossy black coat on the top, which completes the design. Overall, we like the taste, the kick, and the design – a very well rounded product that’s one of Rockstar’s better efforts.