Tiesta Tea Cold Brew

by Tiesta Tea

Review: Tiesta Tea Cold Brew Tea

Posted: Feb 02, 2018 at 2:44 PM (Last Updated: Feb 02, 2018 at 3:59 PM)

Covers Products: Black Thai Tropical, Blueberry Wild Child, Lavender Chamomile, Lean Green Machine, Maui Mango

Tiesta Tea is a company that got its start selling loose leaf tea with an emphasis on being understandable, affordable, and accessible. Their loose leaf products are marketed based on one of five functions: Energizer, Slenderizer, Eternity, Immunity, and Relaxer.

Tiesta has carried this hierarchy over to their new ready to drink cold brew teas, which are launching with five flavors, including Maui Mango, Blueberry Wild Child, Lavender Chamomile, Lean Green Machine, and Black Thai Tropical. The products are packaged in 16 oz. glass bottles and require refrigeration -- so we’re pretty sure that these products will end up in the super premium tea set.

When it comes to the flavor of the products, the products are light and low in calories (10-50 calories per bottle depending on flavor). At the base of each flavor is cold brewed tea, which has a full bodied, fresh taste. Added flavors and sweetness come from added fruit juices or pieces (which have been filtered out) and in some of the flavors there’s added agave. What you won’t find in any of these products is citric acid, which is a staple of most shelf stable RTD teas. The result are products that finish up smooth and clean.

The above being said, we were most fond of Maui Mango, Lean Green Machine, and Black Thai Tropical. The three of these flavors are basically riffs on classic tea flavors, which makes it easy to taste the difference between this and a traditional bottle of tea.

On the packaging and positioning end of things, there’s definitely room for improvement. While the overall aesthetic says super premium, high quality, and artisinal, the look of the label feels somewhat amateurish in comparison to their polished looking bags of loose tea.

Furthermore, the copy on the label and the overall messaging feels busy and unnecessarily complicated. Words like “eternity,” “slenderize,” and “lean” will likely -- at least in the current execution -- only create confusion on a product that is otherwise all about simplicity.

Overall, the liquid that’s inside the bottle is solid across the lineup. But we feel as though Tiesta has some work ahead of them when it comes to figuring out how to properly position and communicate these products on the shelf.

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