Sporting legends David Beckham and Tom Brady are both the leading faces and equity stakeholders in their respective wellness brands, and are helping combine health and lifestyle elements into differentiated online business models that have room to expand.
An offhand comment in an interview with the Argentine soccer superstar inadvertently sent Coca-Cola’s market valuation soaring by over $10 billion.
The court battle between superstar sports drinks is over, as Lionel Messi and Logan Paul’s respective brands agreed on Tuesday to drop all claims and counterclaims tied to alleged copying of trade dress.
Mark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact in the market.
BevNET’s coverage from the National Association of Convenience Stores (NACS) trade show continues with a look at formulation and packaging changes from two major players in the hydration category.
The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
Coca-Cola Goes to Trial with Hansen Family; White Claw and Coke Fight Over ‘Surge’ Name; Vitamin Shoppe Files Trademark Suit Against PLNT; PepsiCo Owes $2.65 Million to Iowa Bottling Company; Ocean Spray May Pay $5.4 Million in Class Action
