May 20, 2026Last Updated May 20, 2026Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives MissedAfter making a splashy debut in 2024, Más+ By Messi, the hydration drink brand co-launched by global soccer superstar Lionel Messi and Mark Anthony Brands, is…
Apr 3, 2026Last Updated Apr 3, 2026From Players to Owners: Tom Brady, David Beckham Brands Showcase New Athlete-Wellness ParadigmSporting legends David Beckham and Tom Brady are both the leading faces and equity stakeholders in their respective wellness brands, and are helping combine…
Jan 14, 2026Last Updated Jan 14, 2026Lionel Messi’s Love for Sprite & Wine Sparks Coke Stock SurgeAn offhand comment in an interview with the Argentine soccer superstar inadvertently sent Coca-Cola’s market valuation soaring by over $10 billion.
Jan 7, 2026Prime, Lionel Messi’s Sports Drink End Court BattleThe court battle between superstar sports drinks is over, as Lionel Messi and Logan Paul’s respective brands agreed on Tuesday to drop all claims and…Nov 4, 2025Last Updated Nov 4, 2025Más+ Plans ‘Slow Down’ in 2026, Shakes Up Distro StrategyMark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact…
Oct 22, 2025Last Updated Oct 22, 2025Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026BevNET’s coverage from the National Association of Convenience Stores (NACS) trade show continues with a look at formulation and packaging changes from two…Oct 10, 2025Last Updated Oct 10, 2025Prime Sues Más+ by Messi Over False Advertising ClaimsThe ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
Jul 3, 2025Last Updated Jul 3, 2025Jarritos, Taste Salud Aim for Latin Authenticity With Co-Branded LaunchLos Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican…
Mar 27, 2024Last Updated Apr 16, 2024Mark Anthony Brands, Lionel Messi Partner to Launch Hydration DrinkCarving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new…
Nov 26, 2019In the Courtroom: Coca-Cola Goes to Trial with Hansen FamilyCoca-Cola Goes to Trial with Hansen Family; White Claw and Coke Fight Over ‘Surge’ Name; Vitamin Shoppe Files Trademark Suit Against PLNT; PepsiCo Owes $2.65…
