Ole Cocktail Co.

Mark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact in the market.

BevNET’s coverage from the National Association of Convenience Stores (NACS) trade show continues with a look at formulation and packaging changes from two major players in the hydration category.

The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.

Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.

Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.

Coca-Cola Goes to Trial with Hansen Family; White Claw and Coke Fight Over ‘Surge’ Name; Vitamin Shoppe Files Trademark Suit Against PLNT; PepsiCo Owes $2.65 Million to Iowa Bottling Company; Ocean Spray May Pay $5.4 Million in Class Action