Report: Consumers Pay +73% For Celeb Spirits at Bars & Restaurants

Celebrity spirits are growing sales on-premise— and at a premium. Consumers are paying 73% more per drink for a celeb-backed spirit at bars and restaurants, according to Union’s OnPrem Insights which gathers data from over 1,000 high volume accounts using the POS platform.

Data: BevAlc Sales Up Due To Easing Volume Declines

Total BevAlc sales growth accelerated with volume performance improved across beer, spirits, flavored malt beverage and hard seltzer, while decelerating on a sequential basis in wine and cider categories during the two-week period ending October 7, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

How Brands Are Addressing Non-Alc’s Biggest Barriers

Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol, say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.

InvestBev Backs Celeb-Branded Thomas Ashbourne RTDs

Spirits-focused private equity firm InvestBev has backed Thomas Ashbourne Craft Spirits, the ready-to-drink brand crafted with the help of celebrities like Sarah Jessica Parker. Terms of the deal were not disclosed.