Orange liqueur Cointreau teamed up with Aubrey Plaza to launch a new creative campaign where the actor insists that the only way to enjoy a margarita is the “MargaRight” way— with Cointreau.

Brown-Forman has announced an agreement to sell Finlandia vodka to Coca-Cola Hellenic Bottling Company (HBC) for $220 million.

Leveraging learnings from the last 50 years was the theme of the Distilled Spirits Council of the U.S. (DISCUS) annual conference held in Chicago this week.

Pernod Ricard is expanding its non-alcoholic interests by investing in New Zealand-based brand AF Drinks through its venture arm, Convivialité Ventures.

Bars and restaurants are still traveling down the long road to recovery since the end of pandemic lockdowns, Bacardi is offering a potentially faster route.

We chat with the stars of TV series Vampire Diaries, Ian Somerhalder and Paul Wesley, who have sunk their teeth into the bourbon industry with Brother’s Bond Bourbon.

After an explosive few years, the ready-to-drink rise is showing signs of moderating but larger formats of pre-mixed cocktails may be an emerging growth opportunity, according to NIQ during the company’s C360 conference yesterday.

Global beverage alcohol is projected to deliver over $21.6 billion to the global economy by the end of 2023, with premium plus segments and no/low alcohol representing bright spots, according to a report from the IWSR Drinks Market Analysis released today.

Spirits group Brown-Forman reported 8% organic growth in its fiscal 2023 year, fueled by its major whiskey brands Jack Daniel’s Tennessee Whiskey and Woodford Reserve, as well as the launch of Jack & Coke ready-to-drink cocktail, the company reported in its Q4 earnings presentation today.

In a move signaling confidence in tequila’s continued ascent, Brown-Forman Corporation is pouring $200 million into expanding its historic Casa Herradura tequila distillery in Jalisco, Mexico to meet soaring global demand.

Music mogul and entrepreneur Sean “Diddy” Combs is suing business partner Diageo today alleging that the brands he co-owns with the spirits group, Cîroc Vodka and DeLeon Tequila, were given worse treatment because he’s Black.

Spirits group Bacardi is close to an approximately $200 million deal to purchase Ilegal Mezcal, according to reporting in Bloomberg Finance. The group bought an unspecified minority stake in the major mezcal brand in 2017, granting it national distribution.