Bars and restaurants are still traveling down the long road to recovery since the end of pandemic lockdowns, Bacardi is offering a potentially faster route.

We chat with the stars of TV series Vampire Diaries, Ian Somerhalder and Paul Wesley, who have sunk their teeth into the bourbon industry with Brother’s Bond Bourbon.

After an explosive few years, the ready-to-drink rise is showing signs of moderating but larger formats of pre-mixed cocktails may be an emerging growth opportunity, according to NIQ during the company’s C360 conference yesterday.

Global beverage alcohol is projected to deliver over $21.6 billion to the global economy by the end of 2023, with premium plus segments and no/low alcohol representing bright spots, according to a report from the IWSR Drinks Market Analysis released today.

Spirits group Brown-Forman reported 8% organic growth in its fiscal 2023 year, fueled by its major whiskey brands Jack Daniel’s Tennessee Whiskey and Woodford Reserve, as well as the launch of Jack & Coke ready-to-drink cocktail, the company reported in its Q4 earnings presentation today.

In a move signaling confidence in tequila’s continued ascent, Brown-Forman Corporation is pouring $200 million into expanding its historic Casa Herradura tequila distillery in Jalisco, Mexico to meet soaring global demand.

Music mogul and entrepreneur Sean “Diddy” Combs is suing business partner Diageo today alleging that the brands he co-owns with the spirits group, Cîroc Vodka and DeLeon Tequila, were given worse treatment because he’s Black.

Spirits group Bacardi is close to an approximately $200 million deal to purchase Ilegal Mezcal, according to reporting in Bloomberg Finance. The group bought an unspecified minority stake in the major mezcal brand in 2017, granting it national distribution.

Marking the 100th anniversary of its Japanese whiskeys, The House of Suntory released first looks at its new campaign with John Wick star Keanu Reeves and the Coppola family this week.

When Simone Moran launched ready-to-drink cocktail Plant Botanical in summer 2021 her early advisors told her she couldn't get into national retailers. But after spring resets this year, the Los Angeles-based cocktail brand can be found at Albertsons, Walmart, Target and on the in-flight menu of JetBlue Airlines.