Pronghorn Invests in Hella Cocktail Co., Bringing Co-Founder Pinkard Along as New CEO

Pronghorn, an initiative focused on boosting Black spirits entrepreneurship, announced today an investment in cocktail mixer and beverage brand Hella Cocktail Co that will also see the company’s co-founder, Jomaree Pinkard, join as its new CEO and managing director. The size of the investment was not disclosed.

Hold the Bubbles: Canned ‘Hard Water’ Has Arrived

While the term “hard water” might make you think of whether you need to change your detergent brand, in the case of Bluebird Hardwater, it’s a little more literal. The ready-to-drink cocktail launched this week offering the first canned beverage combining premium spirits with pure non-sparkling mineral water.

Spirits: 9 New Whiskey Launches to Ring in the New Year

In this first new whiskey roundup of 2023, Writers’ Tears brings its “Red Head” single malt expression stateside, Dingle Distillery releases its first core expression and TINCUP launches its oldest whiskey to date.

Looking Ahead: Data Experts Weigh In on Holiday Sales and Beyond for Spirits

With 2023 around the corner, beverage alcohol analysts have begun tackling questions about holiday season sales and the outlook on spirits for the new year: How will economic conditions impact premiumization? Which spirits will continue to lead the way? And how will moderation trends continue to evolve?

Report: Craft Spirits Reach $7.5 Billion in U.S. Sales

American craft spirits are recovering from the pandemic’s downturn, according to new data from the Craft Spirits Data Project. Compiled by the American Craft Spirits Association (ACSA) and Parks Street, the annual report released this week shows that craft distillers are growing in number of distilleries and in sales.

How Mom Water Is Making A ‘Karen’-Friendly Cocktail

Despite its name, Mom Water is not just gaining traction with its namesake audience. The fruit-infused vodka water that launched out of Indiana last year has made inroads at sporting arenas, college campuses and big box retailers alike. No one was more surprised than the husband and wife founders, Jill and Bryce Morrison.

Spirits: 12 New Whiskey Releases to Cap Off the Year

In this roundup of new whiskey releases, WhistlePig teams up with country music duo Brothers Osborne, Kentucky Owl celebrates Mardi Gras early and Stellum Spirits takes inspiration from the Hunter’s Moon.

Spirits: 12 Pre-Holiday Tequila and Mezcals to Be Thankful For

In this roundup of new tequila and mezcal releases, Maestro Dobel teams up with California-based winery Silver Oak, Nosotros unveils the first tequila to be aged in wet cider barrels and Casa Del Sol rolls out nationwide.