Spirits People Moves: Ghost Tequila, WES Brands Bring on Industry Veterans
Ghost Tequila brings in former Mast-Jägermeister U.S. CEO, WES Brands builds leadership team, and Infuse Spirits hires an industry veteran.
Campari Group Debuts Luxury Tequila, Mayenda
As tequila continues to rise, Campari Group has expanded its agave spirits portfolio with the launch of a new tequila, Mayenda. The brand will debut with a blanco expression available in Mexico and the U.S. this week, retailing at $70.
Tequila: Consumers Chase Celebrity Brands, Higher Quality & Cristalino
On-premise tequila sales were up 23% in the latest 52 weeks on-premise compared to last year, and 7% off-premise, according to new data from NIQ. Here are four of the factors behind the rise of agave spirits.
Non-Alc Spirits Make Their Move to Restaurants, Retail; ‘That’s Where Brands Are Built’
Non-alcoholic spirit companies are updating their playbooks as they angle for a share of the $11 billion no/low beverage alcohol market.
Molson Coors and Coca-Cola to Launch Peace Hard Tea FMB
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.
New RTD Spirits: Tip Top Cocktails, Grey Goose, Boston Beer Bring Sips For Spring
Though summer is still several months away, some ready-to-drink cocktail makers are looking to kick off the season early with their new releases. In this gallery, Jennifer Lopez makes her first foray into the category with a line of lightly sparkling cocktails, Boston Beer Company announces its new “bang-for-your-buck” brand and Tip Top Proper Cocktails expands its portfolio of classic low-ball cocktails.
Boston Beer to Launch Slingers Signature Cocktails Singles as Convenience Play in 3 Markets
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
Red Stripe Launches Canned Rum Cocktail
Jamaican beer maker Red Stripe has released its first spirit-based portfolio extension, Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.
Study: Multicultural Americans More Likely to Choose RTDs, Higher Loyalty to Spirit Brands
A new study highlights preferences and motivations for drinking alcoholic beverages across race and ethnicity. The study, published in February, comes from Collage Group, a cultural intelligence agency that offers consumer insights across race, ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments.
Slow Burn: Where is Flavored Tequila Headed?
Last month, Pernod Ricard acquired peanut butter whiskey Skrewball, a play that came as flavored whiskey develops into a fast-growing segment. But is the same evolution occurring for flavored versions of the spirit industry’s other rising spirit, tequila?
New Spirits Gallery: Sangam, Glenfiddich and Taffer’s
To ring in the spring season, many spirits brands have begun rolling out new offerings designed to be enjoyed in the warmer months. Check out this gallery for the latest launches from brands like Dublasé, Glenfiddich and Knob Creek in addition to the debut of newcomers including Sangam, SU CASA and Taffer’s.
Edrington Takes Majority Stake in Wyoming Whiskey
Edrington, a Scotland-based premium spirits producer, has upped its stake in Wyoming Whiskey from 35% to 80%, the company announced today.
Grey Goose Launches Bottled Martini Cocktail
With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.
Jennifer Lopez Launches RTD Cocktail Delola
Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.