For growth-minded beverage brands, Amazon can be both the most exciting opportunity, and the most frustrating challenge. You’ve got a great product, solid reviews, and a loyal following on DTC. But the minute you enter the Amazon ecosystem, things change: margins shrink, competition spikes, and performance marketing takes on a life of its own.
That’s where Straight Up Growth comes in.
As a performance-focused Amazon growth agency, we help emerging and established CPG brands accelerate on Amazon by building strategies that aren’t just optimized, they’re built to scale. From fine-tuning ad spend to unlocking untapped revenue through advanced DSP campaigns and repeat purchase strategies, our team knows what it takes to win in the digital grocery aisle.
Why Amazon Is a Different Game for Beverage Brands
Amazon isn’t just another sales channel. It’s the most competitive marketplace in the world, and for CPG brands, especially those in the beverage category presents unique challenges:
- High velocity, low margin: Every dollar has to work harder!
- Subscription fatigue: Most shoppers won’t hit “Subscribe & Save” on day one, and brands struggle to re-engage after that first order.
- Lack of brand visibility: Even beloved DTC brands can get buried on Amazon without a strong paid media and content strategy.
- Operational complexity: Inventory planning, content compliance, retail readiness, and account health management aren’t optional, they’re foundational.
And yet, Amazon is where the consumer is. In food and beverage, we’ve seen more shoppers using Amazon as their first stop; not just for pantry staples, but for trying new brands.
The stakes are high, but so is the upside.
What Straight Up Growth Does Differently
At Straight Up Growth, we combine deep Amazon expertise, data-backed decision making, and aggressive performance marketing to drive real, sustainable growth. Whether you’re launching a new product or trying to scale an existing hero SKU, our approach is built around four key pillars:
1. Full-Funnel Ad Strategy
We don’t just run Sponsored Products and call it a day. We build media plans that include:
- Sponsored Products & Sponsored Brands for mid-funnel performance
- Sponsored Display for retargeting, cross-selling, and awareness
- Amazon DSP for advanced audience targeting and high-intent prospecting
- Streaming TV for top-of-funnel awareness that drives real conversion
One of our Grocery & Gourmet Food clients saw a 15.5% lift in performance simply by integrating DSP into their campaign mix—proving that smart channel allocation drives outsized results.
2. Retail Readiness + Content That Converts
Your PDP is your storefront. From optimized bullets and enhanced brand content to brand story modules and A+ comparison charts, we make sure your pages do more than look good…They close.
We also help brands manage:
- Inventory and catalog structure
- Variations and keyword indexing
- Ratings and reviews strategy
- Brand Store optimization
3. Promotions That Actually Perform
Coupons aren’t a strategy. We unlock all of Amazon’s promo tools from lightning deals to subscribe-and-save offers and use them intentionally to move units without crushing margins.
In a recent Prime Day execution, a top food brand we work with delivered:
- +69% Prime Day growth
- +89% month-to-date growth in July
- +133% YTD revenue lift
It wasn’t luck. It was smart media, strong content, and strategic promo planning.
4. Customer Retention + Lifetime Value
Too many brands win a first order on Amazon and lose the customer forever. We implement strategies that keep them coming back—like:
- Past-purchaser retargeting with Sponsored Display
- Reorder coupons timed to consumption cycles
- Subscribe & Save enrollment campaigns
- Strong brand storytelling across PDPs and brand stores
Let’s Grow Together!
Whether you’re just launching on Amazon or trying to get past a plateau, Straight Up Growth is built to help brands like yours win. We know the beverage aisle is crowded. We’ll help you stand out.