Marketing: Electrolit, Monster Head to Stagecoach; Biolyte Unveils First National Campaign
The Coachella Valley Music & Arts Festival may be over, but music festival season is just getting started, as are major brand activations.
News
Run The Jewels Lands $2M For RTD Expansion
Hip-Hop duo Run The Jewel’s ready-to-drink (RTD) cocktail, Juice Runners, has landed $2 million in seed money.
Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight
Hemp beverage brands are cautiously expanding their retail footprints and doubling down on distribution partnerships – while also hedging with hemp-free innovations in case it all comes crashing down on November 12.
Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
This week's new product gallery is stacked with collabs, including Liquid Death x Pop-Tarts and Liquid I.V. and Ring Pop. Plus, new releases from Happy Coffee, Everyday Dose, Slate, Dad Grass and more.
Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
Packaging and color have always influenced buying decisions, but in today’s CPG landscape they’re becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. The hosts take a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf.
Powder Country: Drink Mixes are Growing Faster Than RTDs
For powdered beverage brands, the outlook is a lot brighter than Crystal Light. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages.
Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
This week's reviews sees us dive into Kim Kardashian's new caffeine-free energy venture Update, as well as a wholesome new ginger water.
Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns
The way consumers are approaching the bottled water category is transforming, from the packaging formats they’re most likely to buy to the amount they purchase.
Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco
Drink Hippie – the wellness beverage platform co-founded by actress Sasha Pieterse – is entering its next chapter with the debut of Hippie Brew, a functional coffee concentrate
Gutsi Looks to Establish BFY Platform, Launches as Public Company
After nearly 15 years running a beverage services firm, Bob Groux is taking to the brand side with the launch of Gutsi, a new gut health friendly functional beverage brand trading on the public markets.
Report: Sazerac Offered $15 Billion For Brown-Forman
Sazerac made an approximately $15 billion bid for Brown-Forman, according to a new report from the Wall Street Journal.
Energy, Sports Drinks Lead Beverage Sales In C-Stores – But Traffic Is Stalling
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Gatorade Goes “Longer-Lasting” In Overhaul to Build Non-Athlete Appeal
The biggest name in sports drinks is changing its playbook.