Elmhurst Milked unveiled its premiere line of non-dairy products — dubbed “milked nuts” — at Natural Products Expo West in March in four varieties: almonds, cashews, hazelnuts, and walnuts.
Corporate transparency, restorative agriculture and the rise of nut butters as a snack were among several emerging trends from Natural Products Expo West 2017 that were highlighted in a webinar from market research firm SPINS on Thursday.
In this edition, Howard Telford, a senior beverages analyst with market research firm Euromonitor shared his thoughts on pertinent trends affecting new product development as viewed at Expo West and beyond. This podcast also includes a conversation with Michel Boissy, the CEO and co-founder of cold-pressed juice company FreshBev, the maker of the Ripe brand of juices and cocktail mixers.
Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
As numerous clinical studies confirm the gut benefits touted by brands, probiotics’ popularity with consumers has rocketed and the inclusion of these tiny gut bugs in beverage has sent waves through the industry.
In an interview with BevNET CEO John Craven, WTRMLN WTR founder Jody Levy expressed optimism that, with key pieces in place, the cold-pressed watermelon juice brand is primed to grow beyond its roots in the natural channel and into more conventional retailers.
At Natural Products Expo West 2017, organic juice stalwart Uncle Matt’s continued its foray into functional beverages with the debut of a new Organic Energy juice that is formulated with organic coffeeberry and ashwagandha, and extended its probiotic water line with two new varieties.
With strong growth comes strong innovation, and there was no shortage of new dairy alternative products showing off the category’s ingenuity at Natural Products Expo West 2017. Trending at this year’s show were nut milk-based creamers, with multiple companies rolling out offerings for dairy-free consumers seeking better ways to thicken their morning coffee.
BevNET’s Jeff Klineman interviewed Thomas at Natural Products Expo West in Anaheim, Calif. and found a stirring profile of a company that is balancing growth across three divisions: its largest, a retail kombucha line, as well as on-premise gourmet tea houses and a new distilling operation that repurposes the alcohol generated from kombucha fermentation
Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?
Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”
In a video interview with BevNET CEO John Craven and filmed at Natural Products Expo West 2017, Matthews noted that while “grocery is an important category” for the company, its broader multi-channel strategy that has given it a competitive edge over competing cold-pressed juice brands.
As the cold brew coffee category evolves, more brands are showing innovative flavors and line extensions, as well as introducing novel packaging formats. Meanwhile, a handful of tea companies are also using the brewing method, promoting their new products as having a smoother and more complex taste profile than hot brewed tea.
In the above video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif offered their takes on the 10 new product introductions that were most notable and impactful for the industry. The list includes innovative products in fast-growing categories, including bone broth and healthy juice, as well as probiotic beverages, tea and kombucha.