Expo West

Nuun Launches Immunity Line

Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

Virgil’s Rebrand Marks Start of Reed’s New Strategy

The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.

Expo West 2018 Video: Lifeway’s Smolyansky on Challenging Consumers

Now producing lines of elixirs, farmer’s cheese, and skyr, the company has become a gut health minded maker of probiotic foods and drinks. At Natural Products Expo West 2018 the company also revealed its first entry into the dairy alternative category with Plantiful, a line of plant-based probiotic beverages.

Sipp Debuts Infusion Line at Expo West

Sipp Sparkling Organics has announced that its newest line of beverages, Sipp Infusions, as well as its seventh flavor of craft soda, Cherry Fizz, will be available for an exclusive sneak preview at the Natural Products Expo West March 8-11 in Anaheim, California.

High Brew Coffee Launches Sparking Cold Brew Line

High Brew Coffee, an Austin-based natural beverage company, is excited to announce the launch of their newest ready-to-drink cold-brew innovation, Sparkling Cold Brew.

KonaRed Debuts Vanilla Cold Brew Multi-Serve Box

KonaRed, maker of premium Hawaiian coffee products, will debut its Hawaiian Vanilla Cold Brew Coffee Multi-Serve Box at booth #795 at Natural Products Expo West 2018.

Honeydrop Premieres Low Sugar Formulation at Expo West

Honeydrop Beverages, the leading producer of supercharged cold-pressed raw honey lemonades, is excited to launch its reformulated cold-pressed lemonade line, now containing only 4g of sugar per bottle, as well as three new “Naturally Neon” skus: Unicorn Lemonade, Mermaid Lemonade and Galaxy Lemonade.

The Ginger People Releases 3 Turmeric-Infused Drinks

The Ginger People, which markets the world’s largest variety of ginger-based consumer packaged goods, is bringing turmeric into its fold, with the launch of three new turmeric-infused drinks at Natural Products Expo West 2018.

Live Soda Launches Probiotic Soda Line

At this year’s Natural Products Expo West show, kicking off in Anaheim, Calif. tomorrow, Live Soda will showcase its newest line extension and first foray into traditional carbonated soft drink category with the launch of a shelf-stable, five-SKU line of Probiotic Sodas.

Drink Maple Rebrands as Drink Simple

The Vermont-based maker of maple and watermelon water products is rebranding as Drink Simple, introducing at Natural Products Expo West 2018 a new look for its product portfolio.