First Beverage Group Enters CBD Stakes With Mad Tasty

by Martín Caballero, Nov. 21, 2019 at 12:45 pm

First Beverage Group is getting into the CBD business with today’s announcement of its investment in Mad Tasty, a line of infused sparkling waters backed by Interscope Records recording artist Ryan Tedder, lead singer of the group One Republic.

First Beverage Invests in Mezcal Brand, Gem&Bolt

by Ray Latif, May. 24, 2017 at 4:21 pm

First Beverage Ventures, the private equity arm of First Beverage Group, today announced an investment in mezcal brand Gem&Bolt, marking the first time that the firm has invested in a distilled spirits company.

Nakasone at the Helm of Purity Organic as Minnick, Guard Depart

by Ray Latif, May. 17, 2017 at 1:06 pm

Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.

Juicero Slashes Price Ahead of Schedule

by Martín Caballero, Jan. 17, 2017 at 5:06 pm

Speaking with BevNET, Juicero CEO Jeff Dunn said the decision was a partly the result of a successful Black Friday/Cyber Monday promotion; upon lowering the price to $399, the company doubled its user base in one day.

Bob Nakasone Joins First Beverage Ventures

by Martín Caballero, Jan. 16, 2017 at 3:58 pm

Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.