First Beverage Group

First Beverage Invests in Mezcal Brand, Gem&Bolt

First Beverage Ventures, the private equity arm of First Beverage Group, today announced an investment in mezcal brand Gem&Bolt, marking the first time that the firm has invested in a distilled spirits company.

Nakasone at the Helm of Purity Organic as Minnick, Guard Depart

Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.

Juicero Slashes Price Ahead of Schedule

Speaking with BevNET, Juicero CEO Jeff Dunn said the decision was a partly the result of a successful Black Friday/Cyber Monday promotion; upon lowering the price to $399, the company doubled its user base in one day.

Bob Nakasone Joins First Beverage Ventures

Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.