Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Manufacturing Matchmaker: Keychain Uses AI To Bring “Transparency” To CPG Production
Keychain's AI-driven B2B digital tool aims to bring transparency and simplicity to the CPG landscape by streamlining matchmaking between brands and retailers searching for compatible manufacturing partners.
Don’t Quit! Launches Signature Flavor With NFL Star
The NFL season may be over, but sports nutrition brand Don’t Quit! is kicking off its 2024 growth plan with the launch of a new Cookies & Cream protein drink flavor designed by investor and Buffalo Bills safety Damar Hamlin.
Coke Debuts Permanent ‘Spiced’ Flavor, Discusses 2024 Strategy
The Coca-Cola Company is launching a new permanent addition to its flagship cola line this month: Coca-Cola Spiced, a raspberry and spice flavored soda available in original and Zero Sugar varieties.
Convenience Cocktails: Pernod-Ricard Goes Deeper In RTS/RTD
Pernod-Ricard is launching a slew of ready-to-serve (RTS) including two new Absolut Vodka varieties, Mojito and Raspberry Lemonade, and a line of Malibu Rum cocktails as it it positions towards convenience-oriented social drinking.
Elevation Evolution: Flavor, Ingredient, and Function Advisors Develop MTN Ready
MTN Ready aims to bring a narrowly specific function to a mass audience with its powder drink mix: treating the nausea, headache, listlessness and other effects of high altitudes.
Health-Ade Takes Second Swing at Prebiotic Soda with SunSip
Four years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now, after discontinuing that product last year, the company is hoping to revamp the concept with a new take on the category, dubbed SunSip by Health-Ade.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
Get ‘Happy’: Meet Marvel Star Robert Downey, Jr.’s New Coffee Brand
CPG industry veteran Craig Dubitsky launched today a new coffee brand called happy products that seeks to pair a philanthropic mission and unique business structure with the clout of a recognizable face to compete in the $17 billion coffee category.
Moshi Creates New Sparkling Waters As Soda Line Alternative
When customers told Moshi that it wanted a low sugar, canned alternative to its Asian-inspired sodas in glass bottles, it listened. The Brooklyn-based brand’s new line of flavored sparkling waters launch on February 1 in four flavors – Asian Pear & White Miso, White Peach & Yuzu, Fuji Apple & Concord Grape and Honeydew Melon & Cream.
‘WaterTok’ Spiked Jel Sert’s Sales, Now it’s Building Around the Trend
For The Jel Sert Company, a 98-year-old family owned drink mix manufacturer with a brand portfolio featuring products like Wyler’s, Welch’s, Sunkist and more, #WaterTok has been nothing short of a revelation.
Monster Previews 2024 Innovations, Bang Refresh at Investor Meeting
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar
After years of operating as a small, under the radar brand sold online, powdered functional beverage maker Bobelo is making a serious push for retail. Based in Utah, Bobelo produces a line of better-for-you, functional drink mixes which add flavor and carbonation when poured into still water.
Snapchill Coffee Shifts Strategy Towards Manufacturing, With Walmart Onboard
Cold coffee manufacturer Snapchill has found success co-packing for specialty roasters using its patented, rapid chilling technology and is now readying to launch an ecommerce platform with Walmart to bring more regional coffee brands to the ready-to-drink set.
Suja Launches Protein Shakes, “Reinforcing Its Dedication” to Innovation
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.