Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Jeng Seeks a Better Buzz with THC Non-Alc Cocktail Line
As with many beverage entrepreneurs, co-founders John Enghauser and Nicole Bray were inspired to enter the drinks game as a means of meeting their own demand – in their case for a non-alcoholic cocktail alternative. Three years later, with the introduction of its new line of THC-infused drinks, New York-based Jeng is fully embracing the call for a better buzz.
Coffee Connection: Equator Teams With Swiss Dairy Giant on Premium RTD Cold Brews
Equator Coffee is teaming with Swiss dairy giant Emmi AG on a joint venture that kicks off with the launch of four-SKU line of premium refrigerated cold brews this summer.
Pop Star: GoodPop Frozen Treats Launches Beverage Brand
Frozen dessert maker GoodPop has stepped into the beverage category with a bubbly new sparkling kid’s juice drink line, complimenting its flagship line of better-for-you freezer pops.
AAPI Founders Energize, Innovate in RTDs
A new generation of hard seltzers and canned cocktails are positioning in the RTD alcohol category offering Asian flavors and twists on traditional beverages that connect with the Asian-American community and capitalize on a cultural zeitgeist among mainstream American consumers.
SOS Hydration Focuses on Daily Use with Brand Refresh
After rebranding and reformulating its line of powdered beverages, SOS Hydration is sending a new message to consumers around daily wellness.
Keeping Bizzy: Cold Brew Brand Revamps Bottles, Label
Bizzy Cold Brew unveiled a brand refresh on Wednesday, keeping its multi-serve 48 oz. bottle size the same but changing to a new bottle shape, color palette, updated copy and a redesigned logo font that “better articulates what our true points of difference are to the consumer.”
Wildwonder Launches New Flavor Amid Rapid Distro Gains
After two years of working to expand distribution beyond its home market in San Francisco, functional beverage brand Wildwonder may have begun to hit its stride, launching a new flavor – Pineapple Paradise – on a 3-month exclusive with Sprouts nationwide.
Frazy Talk: Startup Aims For Cafe Quality Out The Freezer
Launched in 2022, Frazy - a DTC coffee, mocktail and boba tea company - was built to bring the personalized experience to specialty beverages. Less than a year in, the business has released a concentrate version of its customizable coffee platform bringing a shelf-stable, on-the-go format to the brand.
Cocktails & Cannabis: Bev Industry Vet Doubles Up On Cold Brew Crossovers
Mark Mahoney has launched numerous brands spanning a wide range of categories across a nearly 40-year career in the beverage business, but last Friday may have been his Super Bowl.
Buddha Brands Chases Gut-Healthy Soda Trend, Refreshes Packaging
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
“Right Place, Right Time”: Happy Moose Juice Buys Cold Storage Business
Happy Moose Juice has acquired Growers’ Refrigeration in a deal that both solved its own refrigerated storage issues and those of cold-chain CPG brands in the region where capacity has historically been hard to find.
This Week’s New Products: 4/20 Cannabis RTD Launches, Non-Alc Rosé and Sleep Mixes
Between the Coachella music festival and the 4/20 holiday, there’s plenty of reasons to party and celebrate this week, and this week’s new beverage launches are doing just that. In this gallery we take a look at new cannabis-infused RTDs, non-alcoholic wine, functional waters and more.
Tally, Kiddiwinks Harness Chickpeas to Power Plant-Based Milks For Kids
Two new plant-based milks see opportunity in providing a highly nutritious, allergen-free milk alternative formulated especially for children.
Genius Juice Shifts Focus, Parts With KeHE
Genius Juice is taking a strategic shift away from growth at all costs seeing innovation as a way towards profitability after a tumultuous end to its distribution partnership with KeHE.