Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Celebrity Parade: Messi Reveals ‘Más+’; Sofia Vergara’s Colombian Coffee
It’s another busy day in the world of celebrity drink brands, as we take a first look at Lionel Messi’s new “positive hydration” product and Sofia Vergara’s women-focused Colombian coffee brand, plus Snoop’s next beverage venture.
Lifeway Ferments a Future in Dairy Amid Growth Wave; Family Feud Lingers
In January 2022, having bounced back from a period of major revenue declines and operating losses, leading U.S. kefir manufacturer Lifeway Foods announced a new phase for the decades-old brand dubbed “Lifeway 3.0” with a focus on growth and scaling.
Flyers Rebrands With Eye On Fueling Retail Growth
CBD and hemp-derived THC drink brand Flyers Cocktail Co. has revamped the packaging of its infused line to meet new consumers in fresh retail channels as it moves deeper into brick-and-mortar.
A Drink With…Free AF Founder Lisa King
After launching a year and a half ago in the U.S., New Zealand-based Free AF has brought its non-alcoholic alternative RTDs to major retailers learning in the process that operating in a larger market comes with unique challenges.
Who Knocked Tito’s Out of the Sky?; The Cavinder Twins’ Clean Slate
In today's edition of the BevNET Newsletter, we look at ALB Vodka's new deal with JetBlue, as well as a new investment from NCAA basketball stars the Cavinder twins, and a new Coke Creations drop.
New Products: Coffee, Delta-9, Electrolytes and Everything in Between
Whether it’s caffeine, THC, or good old electrolytes, whatever your functional enhancer of choice might be this week’s beverage launches has you covered as we look at new products from 5-Hour Energy, Cycling Frog, Cure and more!
Distribution Vet Butrymowicz Launching “Juice of the Future” Brand Loom
Loom, the brainchild of Bill Butrymowicz, VP at Jersey Shore DSD house Seaview Beverage, is a new line of juice drinks that will begin rolling out to stores and online this summer. Butrymowicz will be leading the brand as CEO while also continuing to run the distribution business that was founded by his father, using Seaview’s fleet as an immediate entry point into the market.
Not Another ‘Keto’ Product: Ketone RTDs Seek Place Within Emerging Functional Set
Ketone-enhanced beverages have been slowly making their way off the supplement shelves and into functional drinks sets positioning as energy, non-alcoholic alternatives and mental clarity options.
Profile: ‘Every Man’ Bottled Water Startup FNSH Hydration Hopes For Running Start
In the punishing marathon of growing a startup beverage company, the majority of brands, sadly, never make it to the finish line. But Jay Williams, the founder and “Chief FNSHer” of bottled water brand FNSH Hydration, has been preparing for this run for a long time.
Táche Pushes Pistachio’s Coffee Connections With New RTD Latte
Last month, the New York-based brand quietly introduced its first-ever single-serve product, Táche Pistachio Milk Latte, sold in 11 oz. cartons. A labor of love for founder/CEO Roxana Saidi, the drink is also a critical piece of the company’s growth strategy for growing awareness and acceptance of pistachio milks.
They’re HERE: Nothing Spooky About These Real-World A.I. Uses in CPG
In between the grandiose visions of the A.I. future that have dominated the discourse, and the heaps of investment dollars flooding the sector, these programs are already being integrated into many aspects of life and business.
Ghost, General Mills Bring Nostalgic Focus to Protein Cereal Category
Why is a performance energy and protein brand expanding into the breakfast set? Ghost Lifestyle co-founder, CEO and self-described “cereal aficionado” Daniel Lourenco said “that’s the easiest question of all.”
New Products: Plant-Based Muscle Milk, Zero Sugar Sweet Tea, and Clevr Drinks
In this week’s new products lineup, we look at new functional powders from Clevr Brands and C4, a larger pack size for 100 Coconuts, and three launches from PepsiCo-owned brands.
Expo West Notebook: Verve, Equator Capture Cold Coffee Buzz
Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.