THC Cocktail Brand Jeng Nets VC Investment, Emphasizes Female Focus
Jeng received a seed round investment from beverage-focused VC firm Quench Ventures, as the brand emphasizes its female consumer positioning.
Investment
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Featured Investment Content
Laird Activates M&A-Driven Platform Strategy With Nexus Backing
Backed by a new investment partner, Laird Superfood has big plans for expansion. The Colorado-based brand is working with Nexus Capital to build a superfood platform.
GoodBelly, Cheribundi Parent NextFoods Closes $10M Funding Round
NextFoods Inc., the parent company of better-for-you beverage brands Cheribundi and GoodBelly, has raised $10 million in a funding round led by investment firm ECP Growth. ECP (Emil Capital Partners) has long been the largest investor in NextFoods and helped steer the 2023 merger with Cheribundi.
Additional Content
Next In Natural Acquires Rowdy Mermaid; Founder Dunn Staying On
CPG private equity firm Next In Natural (NeNa) has acquired Colorado-based kombucha and soda brand Rowdy Mermaid, along with new equity investor Luke Comer, founder of Sapient Stews, the company announced today.
InvestBev Backs Lucky Energy; Brand ‘Not Waiting’ To Tap New Partners
Private-equity firm InvestBev Group announced itself this morning as an investor in Lucky Energy, adding “mid-six-figures” to the company’s $14.2 million round in March.
Moment Gets $5M Follow On From Btomorrow Ventues As Retail Footprint Grows
Btomorrow Ventures (BTV) is deepening its investment in relaxation drink Moment with $5 million in funding, the group shared with BevNET this morning.
L.A. Libations Investment Wing Taste Tomorrow Ventures Debuts $30M Fund
L.A. Libations is looking to spread the wealth with the launch of Taste Tomorrow Ventures, a venture capital arm that has closed a $30 million fund to invest in emerging beverage and snack brands.
Emil Capital Relaunches As ECP Growth, Closes $100M Fund IV for Growth-Stage Investments
Longtime CPG investor Emil Capital Partners is now ECP Growth, as the private equity firm used the $100 million closing of its Fund IV yesterday to reveal its new name and strategy.
Tractor Lands $15M As Marketing Tour Brings Brand ‘Out in the Wild’
The organic, non-GMO beverage company is embarking on a guerilla-style nationwide marketing campaign emphasizing its connections to independent farmers and regenerative agriculture.
Beverage Investment Warmup on Tap for 2025, Investors Say
Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.
Strong Soda: Don’t Quit Launching Protein CSD This Summer
Sports nutrition brand Don’t Quit announced today the forthcoming launch of a four-SKU line of Protein Soda in July as well as the closing of a $15 million funding round led by Solyco Capital.
Gorgie Nets Glamorous $24.5M Round, Target Rollout Up Next
Working to go from TikTok and DTC to IRL brick-and-mortar, better-for-you energy drink brand Gorgie announced today that it has closed a $24.5 million funding round led by Notable Capital. According to the company, the new capital brings Gorgie’s lifetime funding to $37 million since its launch in 2023.
Basemakers Founder To Launch AI-Guided VC Fund
CPG industry veteran Max Baumann is launching a new VC firm, Back to Back VC, that will pair merchandising and strategy firm Basemakers' data with AI technology to guide investment opportunities.
Cash Crunch or Comeback? Q1 Food & Beverage Financing Trends – a FABID Exclusive Report
Is the food and beverage funding freeze finally thawing? FABID’s Q1 2025 Report reveals a surprising rebound in deal size and investor appetite—just not where you might expect.
Ryl Tea Plans for 4X ‘Hyper-Growth’ Fueled By $15M Funding Round
The Ryl Company, maker of functional canned beverage brand Ryl Tea, has closed a $15 million funding round as it looks to accelerate into “hyper-growth” and increase its retail footprint 4x this year.
Culture Pop Lands $15M To ‘Close The Gap’ In Modern Soda
Culture Pop has raised over $15 million, boosting marketing and expanding distribution as competition in the modern soda category heats up.
Diageo Strikes Deal With LeBron James-Backed Lobos 1707, Cîroc via Joint Venture
Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.