Investment

Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the beverage industry. Explore what the financial future looks like for beverage entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.

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Additional Content

Shift Naturals Grows THC Platform with Cocktails, Kevin Love

Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.

Keurig Dr Pepper Invests $7B Behind Coffee, Refreshment Bevs Revamp

Keurig Dr Pepper (KDP) announced $7 billion in new investment and offered nervous investors a confident appraisal of its much-scruitinized plan to separate its coffee and refreshment beverage businesses during a conference on Monday.

NBA Stars Get Involved in Expanding THC Space

Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda.

Strategic Investment in CPG: Northhall’s Q3 2025 Report

As early-stage deal flow moderates and mid-sized rounds gain share, the quarter signals a market that is stabilizing at a more sustainable pace - one defined by disciplined capital allocation, selective growth, and investor confidence in category leaders.

Kylie Jenner’s Sprinter Brand Raises $4M

Kylie Jenner's vodka soda RTD brand Sprinter has secured over $4 million in new investment as part of a $12 million round, according to an SEC Form D filed on Friday.