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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Powders and shots have become the go-to formats in the functional beverage category, but Roxii Supercube is targeting a different section of the grocery store: the frozen aisle.
In marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud's new soccer sponsorship and more.
This week’s new products gallery is full of new protein-laced options as well as new LTOs for the changing of the seasons.
Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
Liquid Death has added a pro sports investment firm, 4th & 1 Ventures, as it launches a Spinal Tap partnered marketing campaign.
As it works to close out an active Series B funding round, sustainable brand PATH Water is trotting directly towards break-even revenue and ramping up international production. PATH reported 2025 revenue is on track to surpass projections at over $75 million.
Celsius Holdings has appointed seasoned marketing executive Rishi Daing as CMO, effective today. Daing most recently served as EVP of the Mark Anthony Group.
Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
This month’s adult non-alc offerings include a desert-inspired spritz from Parch, buzzy coffee elixirs from Lapo’s and Wilderton, and two agave spirit replacements that keep the plant in the forefront.
The “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD release.
This week's new product gallery features Spindrift's latest seasonal release, a new budget-conscious line of blends from Tropicana, and SunSip's take on Classic Cola.
As it turns out, Liquid I.V.'s reveal-turned-fakeout was the brand's way of teasing its deeper presence in the energy drink category with Energy Multiplier.
The San Francisco-based distillery announced today the launch of its first RTD cocktail, a take on a Moscow Mule called the Gold Bar Whiskey ‘Double Gold’. Each 12 oz. can contains ginger, lime, a splash of orange juice and has an 8% ABV.
A favorite poolside duo just got a convenient upgrade. Malibu and Dole are teaming up to launch ready-to-drink (RTD) cocktails coming early 2026.
