Ex-Refinery29 Team Launches Fizzy Espresso RTD
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
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Nixie Launches New Flavors, DSD As Soda Is Ready to ‘Run’
After a hot start in sparkling, Nixie knows where it's going next.
Marketing: De La Calle Kicks Off ‘Vibrant’ Campaign; Plus Sprite, Celsius
De La Calle is continuing its reintroduction as a modern Mexican soda, kicking off a new brand campaign called "Frutas" that marks a "refreshed chapter" for the company ahead of its national launch with Target this month.
Additional Content
Barbie’s Licensing ‘Moment’ Continues With Relaxation Beverage
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
Marketing: Culture Pop’s Duet with Noah Kahan; Electrolit Teams with U.S Soccer Star
Massachusetts-based probiotic soda brand Culture Pop is teaming up with fellow Bay Stater Noah Kahan, a Grammy-nominated folk pop artist, for a limited edition flavor launch this month.
New Products: Collabs from Starbucks and Culture Pop, ‘Wicked’ Cold Brew and NOBULL Nutrition
This week’s new products roundup features collaborations from probiotic soda brand Culture Pop and Starbucks, ‘Wicked: For Good’-themed cold brews from Pop & Bottle and the latest protein innovations from Koia, PRIME, Silk and more.
Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Odyssey Elixir Unveils Total Brand Refresh, Including New Name
Odyssey Elixir is taking “New Year, New You” all the way as the company unveiled this week a comprehensive brand refresh, including new packaging and a new name: Odyssey Functional Energy.
Texas Drink Makers Emphasize Gut Health At Winter FancyFaire
Founders’ faith in the gut-health beverage trend showed no sign of slowing at the Specialty Food Association’s Winter FancyFair this week. From live-culture water kefirs to the expanding set of…
Vita Coco Expands Partnership with U.S. Soccer Star Weston McKennie
Vita Coco is expanding its partnership with U.S. Men’s National Team midfielder Weston McKennie, naming the soccer star a global brand ambassador.
G.O.A.T. Fuel Unveils ‘Upgrades’ With New Formula, Packaging
G.O.A.T. Fuel, the athlete-focused energy drink startup co-founded by NFL legend Jerry Rice, is debuting an upgraded formula and new packaging as it seeks to tap into rising consumer demand for clean labels and functional performance benefits that extend beyond energy.
Dunkin’ Riding Protein Wave With New Menu Items
Dunkin' is getting on-trend with the addition of protein milk now offered to its Lattes and Refreshers, its fruit-flavored green tea drinks.
Korean Startup CLOOP to Debut Powdered Hydration Product in the U.S.
CLOOP, the Korean company behind Netflix’s “Squid Game” energy drink collaboration, is set to enter the U.S. powdered hydration set with this month’s launch of Hydrobae, marking a significant step in its global expansion.
THC Cocktail Brand Jeng Nets VC Investment, Emphasizes Female Focus
Jeng received a seed round investment from beverage-focused VC firm Quench Ventures, as the brand emphasizes its female consumer positioning.
Author and Podcast Host Mel Robbins Launches Pure Genius Protein Shot
Author and podcast host Mel Robbins is entering the functional beverage space with the launch of Pure Genius Protein, her first consumer product.
Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’
In a BevNET Live replay, beverage marketing consultant Courtney O’Brien discussed how emerging brands can build for long-term growth.
Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
With female-focused energy drinks on the rise, Skinergy is betting on collagen to unlock that audience. All three of the brand's flavors deliver 6 grams of protein and 105 mg of green tea caffeine.