Marketing: La Colombe, Niagara Bottling Hit The Soccer Pitch
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
Sporting a booth designed to look like a Premier soccer stadium at the Natural Products Expo West trade show this week, the company showcased new innovations and packaging across La Colombe’s family of coffee products.
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is pursuing daytime consumption with the upcoming release of a line of adaptogen-infused beverages featuring a lighter flavor profile.
After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.
Vital Proteins, the brand widely credited with helping mainstream collagen in consumer-facing products, announced today the launch of Collagen Sparkling Water, seeking to meet consumer demand for hydration with proven added benefits.
Caliwater has added Seattle-born, Grammy-nominated artist Benson Boone to its cap table, following singer Demi Lovato last March.
Costa Rica-based Kombucha Culture is scaling into the U.S. after building its brand in its home country over the last decade.
After more than two decades on the market and 1.5 billion bottles sold, unsweetened flavored water pioneer Hint is betting that a comprehensive brand refresh will help it reclaim center stage in the increasingly crowded hydration set.
Blue Monkey Beverages has acquired next-generation sports drink Local Weather as it seeks to build a functional drink platform.
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
Roughly five months after beefing up its in-store menus with protein-forward handcrafted beverages, Starbucks is doubling down on the protein coffee trend with new bottled beverages.
After a hot start in sparkling, Nixie knows where it's going next.
Reality-star-turned-entrepreneur Kim Kardashian has officially entered the beverage world, joining paraxanthine-powered energy drink UPDATE as a co-founder ahead of its national rollout to Walmart stores nationwide this spring.
Kendyl Vanscoy is coming onboard to guide social media strategy as Coaqua's new Marketing Director, having recently done the same over the last three years for Liquid Death.
After nearly 40 years off the market, legacy Canadian mineral water brand Formosa Springs is returning, relaunching this year under the ownership of Flow Water founder Nicholas Reichenbach.