Barebells Doubles Down On Protein Drinks
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Product Launch
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TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Keef’s Low-Dose Functional Waters Expand Opportunity In Hemp
Keef Brands diversified into intoxicating hemp when it saw its opportunity with a broader addressable market and support its high-potency dispensary products.
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Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO Strategy
For its first release since changing its name from Guayaki in May, yerba mate specialist Yerba Madre is embracing fresh, fruit-forward summer vibes – while teasing a new seasonal flavor strategy.
‘Too Good To Pass Up’: Not Beer Launches THC Drinks
Not Beer is not just a sparkling water brand anymore with the launch of a 3-SKU line of THC drinks, focused on value-generation in flavor formulation and pricing.
VUUM Seeking Edge in New Sparkling Protein Set with ‘2.0’ Rebrand
When VUUM first launched in late 2023, it was largely alone in trying to pitch consumers that sparkling energy and protein were a proper match. But now, the startup has debuted a rebranded and reformulated product line dubbed ‘VUUM 2.0."
Analysis: PepsiCo’s Gut Health Play is a Gut Check for CSDs
As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality.…
Hiyo Expands National Whole Foods Footprint with New Flavor Drop
Hiyo, a non-alc social tonic infused with adaptogens and nootropics, has extended its national retail partnership with Whole Foods Market with its latest flavor, Pineapple Coconut, the company announced today.
Pepsi Announces New Prebiotic Cola Launching Online This Fall
Months after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is set to launch on Black Friday in November.
Courage In A Can? This Non-Alc RTD Aims For A Flirty Buzz
Flirting while buzzed can be one of the many hazards or benefits of picking up a drink, but is there a way for a non-alc beverage to bottle up that liquid courage? Amber Murphy and Jordan Bauer, founders of Drink Redacted, are hoping so with an “aphrodisiac tonic” hitting the market this month.
MUD\WTR Pumps Up With Protein, Positions For Retail Expansion
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
“Bachelor in Paradise” Star Justin Glaze Finds Love With Espresso Martini RTD
Will Justin Glaze find love on this season of Bachelor in Paradise? Only time and reality TV producers who violate their non-disclosure agreement will tell, but we do have the scoop on Glaze’s new labor of love: a ready-to-drink (RTD) cocktail brand that launches today.
Above Average: Joe Tea Expands Into Hydration, Cans, Snacks
Joe Tea is expanding globally while building on its core base of iced teas, lemonades and chips to bring innovation to snacking and beverage.
Jarritos, Taste Salud Aim for Latin Authenticity With Co-Branded Launch
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.
New Non-Alc Alternatives Debut At Summer Fancy Foods
t the Specialty Food Association’s Summer Fancy Food Show this week, new adult non-alc brands introduced themselves to the category and showed off new product innovation in the growing alcohol-free RTD set.
Trillium Rolls Out First Spirits-Based RTDs
Half a decade after wading into distilling, Massachusetts-based Trillium Brewing is diving into the ready-to-drink (RTD) canned cocktail segment. Rum Punch and Margarita, the first offerings from the new RTD line
Can Paraxanthine Power Caffeine-Free Energy Drinks?
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.