Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
This week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
Koia launched Strawberry Elite +Creatine as an exclusive at Publix, formulated with 32 grams of protein and 1000mg of creatine.
Lactaid announced today its entry into the $5 billion coffee creamer category, growing a portfolio that already includes milk, ice cream, cottage cream, sour cream and dietary supplements.
Forty years after introducing Cherry Coke to consumers, The Coca-Cola Company has added new cherry-flavored offerings.
Energy drink brand Proper Wild raised $10 million to support the launch of its caffeinated gummies as it scales the line alongside its shots.
After quietly disappearing from the market, extreme sports-inspired energy drink producer Go Fast Sports & Beverage Company is making a comeback under holding company Golden Triangle Ventures.
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
Drink Hippie, the parent company of THC-infused seltzer Hippie Water, is targeting a new daypart with the launch of Hippie Energy, a moderately caffeinated, hydration-forward, non-THC energy drink.
This week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and Planet Oat.
Red Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
This week’s new products roundup features collaborations from probiotic soda brand Culture Pop and Starbucks, ‘Wicked: For Good’-themed cold brews from Pop & Bottle and the latest protein innovations from Koia, PRIME, Silk and more.
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
