Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Founders’ faith in the gut-health beverage trend showed no sign of slowing at the Specialty Food Association’s Winter FancyFair this week. From live-culture water kefirs to the expanding set of…
Dunkin' is getting on-trend with the addition of protein milk now offered to its Lattes and Refreshers, its fruit-flavored green tea drinks.
CLOOP, the Korean company behind Netflix’s “Squid Game” energy drink collaboration, is set to enter the U.S. powdered hydration set with this month’s launch of Hydrobae, marking a significant step in its global expansion.
Author and podcast host Mel Robbins is entering the functional beverage space with the launch of Pure Genius Protein, her first consumer product.
With female-focused energy drinks on the rise, Skinergy is betting on collagen to unlock that audience. All three of the brand's flavors deliver 6 grams of protein and 105 mg of green tea caffeine.
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.
This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.
Creatine is quickly becoming the next big functional beverage ingredient thanks to innovation in micro-encapsulation technology.
Laird Superfood reported a 10% jump in year-over-year net sales in Q3, as the company prepares to support that growth with innovation within a streamlined product portfolio in 2026 that includes its first-ever dairy-based release.
Cranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.
Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Another craft distiller is expanding into THC-infused beverages. Wisconsin-based Tattersall Distilling announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
Launching this month, kava brand Keanu is taking a premium positioning with its DTC kits as it attempts to educate consumers on the difference between instant kava and drinks made with kavalactone extracts.
