Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
Featured Product Launch Content
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Additional Content
Ex-Refinery29 Team Launches Fizzy Espresso RTD
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
Nixie Launches New Flavors, DSD As Soda Is Ready to ‘Run’
After a hot start in sparkling, Nixie knows where it's going next.
Flow Founder Acquires, Relaunches Formosa Springs Mineral Water
After nearly 40 years off the market, legacy Canadian mineral water brand Formosa Springs is returning, relaunching this year under the ownership of Flow Water founder Nicholas Reichenbach.
Post CosMc’s, McDonald’s Expands Energy Drink Offerings Under McCafé Brand
McDonald’s may have shuttered its beverage-centric, small-format concept restaurant CosMc’s last year, but that doesn’t mean the fast food giant isn’t pursuing other opportunities in the category.
New Products: Nurri Debuts Creamers; Unwell, Stiller’s Drop New Flavors
This week’s new product gallery features (of course) more protein, courtesy of Nurri, along with a new look for De La Calle, a new Target exclusive from Unwell, and Maison Perrier’s move into sweetened (and functional) sparkling water.
Maison Perrier Launches Functional Sparkling Water
How do you say "functional" in French?
New Products: Daily Harvest Brews Frozen Elixirs, Innerbloom Brings Kanna To Cans
This week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
Koia Expands Elite Line With Creatine
Koia launched Strawberry Elite +Creatine as an exclusive at Publix, formulated with 32 grams of protein and 1000mg of creatine.
Lactaid Extends into Coffee Creamers Amid Dairy Resurgence
Lactaid announced today its entry into the $5 billion coffee creamer category, growing a portfolio that already includes milk, ice cream, cottage cream, sour cream and dietary supplements.
Coke Deepens Cherry Flavor Roster
Forty years after introducing Cherry Coke to consumers, The Coca-Cola Company has added new cherry-flavored offerings.
Shot Maker Proper Wild Adds $10M, Bets On Energy Gummies
Energy drink brand Proper Wild raised $10 million to support the launch of its caffeinated gummies as it scales the line alongside its shots.
GOFAST! Energy Relaunches Under New Parent Company
After quietly disappearing from the market, extreme sports-inspired energy drink producer Go Fast Sports & Beverage Company is making a comeback under holding company Golden Triangle Ventures.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.