Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
New products from Liquid I.V., V8, Monster Energy and Red Bull fuel holiday shopping with new seasonal flavor varieties.
BeatBox parent company Future Proof will launch Chillitas in February, a new-to-world, flavored malt beverage (FMB) outside of the company’s flagship party punch brand.
Keef Brands diversified into intoxicating hemp when it saw its opportunity with a broader addressable market and support its high-potency dispensary products.
Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
The fast-growing coffee chain is launching an ambitious cross-format push into retail, enlisting supplier Trilliant to produce a full slate of innovation set to hit shelves in January.
Global flavors, heritage-inspired foods and “Female Rage” fueled Union Kitchen’s Meet the Makers event this past Sunday, drawing in nearly 100 vendors to sample.
This week’s new sips include autumn-inspired seasonals from Laird and Sylva, a line of THC-infused craft soda from current and former NBA players and a partnership between Monster Energy and a British racing star.
Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda.
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
This week’s new sips include additions to the THC spirit alternative category, a Mexican-flavored sparkling water from the makers of Jarritos and a line of gut-health products from Pressed Juicery.
Los Angeles Dodgers phenom Shohei Ohtani's flexibility extends off the diamond as Ohtani is aligning with Syncron, a subsidiary of Japanese conglomerate Kowa, to add another beverage to his brand partnership portfolio.
Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.
Power Water is a new electrolyte water by Powerade, expanding its opportunity in the growing hydration category.
