Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
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Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
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Drink Hippie Expands ‘Solution-based’ Approach with Energy Line
Drink Hippie, the parent company of THC-infused seltzer Hippie Water, is targeting a new daypart with the launch of Hippie Energy, a moderately caffeinated, hydration-forward, non-THC energy drink.
New Products: Joyburst’s Upcoming Creatine Soda And Twinings Sparkling RTD Tea
This week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and Planet Oat.
Red Bull Revamps Roster, Adds Pascal Siakam Limited Release
Red Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
Barbie’s Licensing ‘Moment’ Continues With Relaxation Beverage
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
New Products: Collabs from Starbucks and Culture Pop, ‘Wicked’ Cold Brew and NOBULL Nutrition
This week’s new products roundup features collaborations from probiotic soda brand Culture Pop and Starbucks, ‘Wicked: For Good’-themed cold brews from Pop & Bottle and the latest protein innovations from Koia, PRIME, Silk and more.
Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Texas Drink Makers Emphasize Gut Health At Winter FancyFaire
Founders’ faith in the gut-health beverage trend showed no sign of slowing at the Specialty Food Association’s Winter FancyFair this week. From live-culture water kefirs to the expanding set of…
Dunkin’ Riding Protein Wave With New Menu Items
Dunkin' is getting on-trend with the addition of protein milk now offered to its Lattes and Refreshers, its fruit-flavored green tea drinks.
Korean Startup CLOOP to Debut Powdered Hydration Product in the U.S.
CLOOP, the Korean company behind Netflix’s “Squid Game” energy drink collaboration, is set to enter the U.S. powdered hydration set with this month’s launch of Hydrobae, marking a significant step in its global expansion.
Author and Podcast Host Mel Robbins Launches Pure Genius Protein Shot
Author and podcast host Mel Robbins is entering the functional beverage space with the launch of Pure Genius Protein, her first consumer product.
Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
With female-focused energy drinks on the rise, Skinergy is betting on collagen to unlock that audience. All three of the brand's flavors deliver 6 grams of protein and 105 mg of green tea caffeine.
Barebells Doubles Down On Protein Drinks
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round
Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.
New Products: Beekeeper Gets Spicy, Protein Water Expands
This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.