Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
Will Justin Glaze find love on this season of Bachelor in Paradise? Only time and reality TV producers who violate their non-disclosure agreement will tell, but we do have the scoop on Glaze’s new labor of love: a ready-to-drink (RTD) cocktail brand that launches today.
Joe Tea is expanding globally while building on its core base of iced teas, lemonades and chips to bring innovation to snacking and beverage.
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.
t the Specialty Food Association’s Summer Fancy Food Show this week, new adult non-alc brands introduced themselves to the category and showed off new product innovation in the growing alcohol-free RTD set.
Half a decade after wading into distilling, Massachusetts-based Trillium Brewing is diving into the ready-to-drink (RTD) canned cocktail segment. Rum Punch and Margarita, the first offerings from the new RTD line
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.
California-based JuneShine Brands has spent the last seven years expanding its bev-alc portfolio from only hard kombucha, to now spirits-based canned cocktails, an American light lager and flavored malt beverages (FMBs).
After launching online late last year with a series of limited time drops for each flavor, web3-aligned sparkling water brand Rekt is entering the real world with the roll out of its Liquidated Lime flavor into three Southern California 7-Eleven locations this month.
Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
WhistlePig Whiskey and Liquid Death, two beverage disruptors known for their viral marketing stunts and unusual collaborations, have teamed up to kill typical summer drinking trends.
Los Angeles’ first post-prohibition era distillery, Greenbar Distillery, built its business on the craft cocktail movement – providing unique and local spirits for a growing bar scene in the early 2000s. But helping customers execute inexpensive and uncomplicated cocktails at home was always a challenge.
