Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
In this new spirits roundup, Smirnoff gets a ginger guava kick, Diplomatico Rum drops a 13-year limited release and Brother’s Bond graces hotel guests with regenerative grain-whiskey.
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
This week’s new product gallery includes a new look for Throne Sport Coffee, Gorgie’s exclusive flavor launch in Target and 5-Hour Energy’s (literally) glowing new flavor addition.
Morgan McLachlan, the master distiller behind adult non-alc (ANA) brand De Soi and botanical spirits line AMASS, is dipping back into an exploding beverage category.
This latest roundup of spring RTD releases includes canned and limited-edition debuts from premium cocktail brand On The Rocks, tropical refreshes from Coca-Cola’s Topo Chico and Simply Spiked, and a hard lemonade backed by Spirit of Gallo.
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is turning up the heat with its newest launch, Haute Margarita.
Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.
Anthony Kiedis, the hyperkinetic Red Hot Chili Peppers’ lead singer, along with Shane Powers, a podcaster and former Survivor contestant, has turned the pair’s 20-year-plus standing weekly Thursday coffee meeting into a beverage business.
In this week’s new products roundup, Kool-Aid ventures into the soda space, Joyburst celebrates the upcoming release of the live-action Lilo & Stitch film and TÖST releases a non-alcoholic sangria.
CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.
In this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up for warmer weather with its latest Summer Edition, and Olipop relaunches Orange Cream as a permanent option.
In this week’s new products roundup, Suja expands its lineup of cold-pressed green juices, hemp-derived wellness product producer Cornbread enters the beverage world and Mountain Dew collaborates with Little Caesars.
This week's new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade mixers.
In this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a classic summertime treat.
