Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats as a growing number of health-conscious consumers recognize the functional ingredient's benefits to everyday health.
Pitched as "for life on the double," Dunkin' Double features the equivalent of two shots of espresso per 15 oz can, or around 140 mg caffeine.
Refillable bottled water brand PATH Water is moving into sports hydration with four flavors of electrolyte-infused, flavored drinks.
Plant-based milk brand Milkadamia appointed CPG veteran Neil Cox as CEO, succeeding founder Jim Richards, who will stay on with the company as an advisor.
The family-run, Dallas-based brand, quietly debuted at Natural Products Expo West this week, showcasing its new four-SKU line of caffeine-free, lightly sparkling waters infused with 100mg of magnesium and electrolytes in each 12 oz. slim can.
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is pursuing daytime consumption with the upcoming release of a line of adaptogen-infused beverages featuring a lighter flavor profile.
Vital Proteins, the brand widely credited with helping mainstream collagen in consumer-facing products, announced today the launch of Collagen Sparkling Water, seeking to meet consumer demand for hydration with proven added benefits.
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
After a hot start in sparkling, Nixie knows where it's going next.
After nearly 40 years off the market, legacy Canadian mineral water brand Formosa Springs is returning, relaunching this year under the ownership of Flow Water founder Nicholas Reichenbach.
McDonald’s may have shuttered its beverage-centric, small-format concept restaurant CosMc’s last year, but that doesn’t mean the fast food giant isn’t pursuing other opportunities in the category.
This week’s new product gallery features (of course) more protein, courtesy of Nurri, along with a new look for De La Calle, a new Target exclusive from Unwell, and Maison Perrier’s move into sweetened (and functional) sparkling water.
How do you say "functional" in French?
