Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
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Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Minute Maid Spiked Enters Hard Tea
Minute Maid Spiked is adding a a Vodka Lemonade Iced Tea to its lineup, marking the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.
![[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/08/03200120/NOON-970-150x150.png)
[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide
As breakfast habits evolve and retailers rethink the morning set, beverage startup Noon is betting “liquid breakfast” can earn a spot in consumers’ routines.
Cann Launches Dwyane Wade Golf-Themed Flavor
In partnership with investor and NBA Hall of Famer Dwayne Wade, Cann is launching a new Half & Half variety, in both 3mg THC and uninfused.
C4 Expands Beyond Energy with Sparkling Protein Launch
Nutrabolt’s C4 is diving deeper into the functional beverage set with the launch of Sparkling Protein, a carbonated ready-to-drink protein beverage.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Free Rein Joins Protein Coffee Race With First RTD, Expands Chainwide At Walmart
Free Rein Coffee Company has launched a Protein Platform that includes K-Cup pods and its first line of RTDs.
Joel Gott Wines, Powerhouse Producer of Affordable Wines, Turns To RTDs
A winery known for its entry-level supermarket staples is tapping ready-to-drink (RTD) and functional trends with a new release launched today.
Ex-Mela Team Brings Premium Water Chiarella To U.S.; Manhattan Beer On Board
With former Mela COO Nick Spiekhout and former CEO Dominic Purpura at the helm as Co-Presidents, Chiarella's immediate goal is to establish a foothold for the brand in U.S. food service and hospitality, channels where its premium aesthetic and design can thrive.
Cann Goes THC-Free In Anticipation Of November Hemp Ban
As the November hemp ban inches closer, Cann is the latest cannabev brand to launch its a THC-free drink line.
Quaker Returns To Beverages With New Oat Shake & Go
In a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly 50% on TikTok year-over-year
Joe Tea Launches Indulgent, Clean Label Soda at Fancy Food Show
Joe Tea’s innovation engine is revving, as the three-decade-old brand unveiled several new product lines at the Summer Fancy Food Show 2026 in New York this week, including Joe’s Soda.
New Brand Plainspeak Wants the Group Chat — Not the Algorithm — to Drive Growth
Plainspeak has a plan to become a leading brand in the modern women’s health and wellness space: toss the old playbook.
Yesly Refreshes Packaging, Prepares Clear Protein Launch
The brand, created by Essentia Water founder Ken Uptain, unveiled redesigned packaging and new SKUs last month, expanding its functional platform with a clear protein drink to complement its existing hydration and energy options.