Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Product Launch
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Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Inside David Protein’s Strategy To Shake Up RTD Protein
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
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Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.
Moshi Makes First Move Beyond Beverage with Kettle-Cooked Chips
After six years building around distinctive flavor combinations in sparkling beverages, Moshi founder Alton But is ready to see where else that playbook can take the brand.
MET-Rx Returns to RTD with High Protein Shake Launch
Protein bar brand MET-Rx is making the leap into RTD with the launch of its MET-Rx 44g High Protein Shake line, debuting online this week. The shakes come in Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake flavors. Each 14 oz. bottle contains 44 grams of protein, 6 grams of fiber and up to 2,500 mg of electrolytes, and will retail for $3.47.
Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’
Wet Hydration is launching a Prebiotic Water line in three flavors after increasing its footprint in 2025 from 2,500 doors to 14,000.
New Products: Apple Soda For Olipop, Proda & Culture Pop
This week, apple flavors are trending among soda brands as other seasonal varieties hit store shelves in anticipation of the holidays.
RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
August’s ready-to-drink (RTD) releases include a Bay Area canned cocktail brand suiting up with the 49ers and a top sparkling wine brand making its RTD debut, plus several fall-themed cocktails and one controversial breakfast-flavored libation. Here’s what’s new on shelf.
Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand
A decade spent in tech sales inspired Ross Pomerantz to create his workplace comedy persona Corporate Bro, which has since spiraled into a full-time content creation and public speaking business. Now he's heading back to the grind as the founder of Dialed Coffee Company, a new functional RTD coffee brand launching online this fall.
David Enters Drinks With RTD Protein Shake
Peter Rahal’s David Protein has entered the beverage category with gold-labeled ready-to-drink, ultra-filtered protein shakes.
Saint James Targets Energy, C-Stores With Yerba Mate Launch
Iced tea maker Saint James is entering the yerba mate set as it targets new opportunities in energy and convenience.
7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
7 Brew is taking its rapid expansion beyond the drive-thru, rolling out canned coffees and energy drinks at Walmart as it looks to translate its growing foodservice following into a broader retail business.
CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard break down the federal government’s first proposed definition of ultraprocessed foods and a rocky quarter for Celsius. The hosts also dig into Khloé Kardashian’s latest Khloud innovation and Keurig Dr Pepper’s lime-forward reformulation of 7UP.
AG1 Gummy Debut Shows Powder’s Convenience Challenge
AG1 has released its second new product this year, a gummy supplement called AG1 Essentials Gummies.
MALK Chasing ‘Another Spot in the Fridge’ with Nutrient-Dense ‘Whole’ Plant Milk
Having built its reputation around short ingredient decks and organic plant milks, MALK is adding more nutrition to the equation with the launch of Whole MALK.
New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More Protein
This week, Waterloo unveils its new look, Jolene expands its oat milk latte line and BellRing brings new protein options to two of its brands.