Olipop
Apple is the favored fruit flavor of fall (say that five times fast!). Olipop is putting a Halloween spin on it with a Caramel Apple variety. Available online and at retailers like Target, Walmart, and Whole Foods, Olipop’s seasonal variety is launching with a “Best House on the Block Giveaway” marketing campaign to get consumers in the Halloween spirit. For more information, visit drinkolipop.com.
Proda
Protein soda brand Proda is also getting into apple-palooza with its own flavor launch. Golden Apple has 10 grams of protein and no sugar. The brand is debuting the new Autumnal variety at Sprouts Farmers Market in single cans and on Amazon in 12-packs. To learn more, visit drinkproda.com.
Culture Pop
Did we say “apple?” Culture Pop heard the call with an LTO Sparkling Apple flavor. The fall flavor has zero added sugar and no sweetener alternatives, relying on apple juice concentrate, organic cinnamon and organic clove to carry the flavor. Sparkling Apple is launching at Albertsons, Wegmans, Giant Food and H-E-B, among others. Learn more at drinkculturepop.com.
ChampionSips
Sports nutrition and supplement company Optimum Nutrition unveiled a non-alcoholic, protein-laden beer. ChampionSips is a first-of-its-kind, NA brew containing 10 grams of protein, 90 calories, 11 grams of carbs and zero fat per 16 fl. oz. can. The new adult beverage is a partnership with the Wisconsin Brewing Company and is available in 4-packs for $14.99 on the company website. For more information, visit optimumnutrition.com.
Gerberlyte
Nestlé USA-owned legacy baby food brand Gerber is entering the hydration game with its own electrolyte-infused, kid-focused RTD. Gerberlyte is launching with three flavors – Strawberry Kiwi, Berry Blend and Tropical Punch- and available 32 oz. multiserve bottles for $5.49 and 4-packs of 4 oz. bottles for $4.49. Learn more at gerber.com.
Genius Gourmet
Genius Gourmet has entered the ultra-filtered protein milkshake subcategory with Root Beer Float and Creamy Chocolate. Each 11 oz. slimcan contains 30 grams of protein, 170 calories and is sweetened with 4 grams of added cane sugar. The new line will be officially launching next week at 1,400 Target locations, with the Root Beer Float also on Costco.com in 15-packs later this month. Learn more at geniusgourmet.com.
RYZE
Functional mushroom instant coffee brand RYZE has brought back a fan favorite for “PSL season.” Available in 5-stickpack boxes, the brand’s Pumpkin Spice Latte is launching exclusively at Target. RYZE’s LTO has 1,000 mg of its organic SUPER6 functional mushroom blend and is 100% vegan. Learn more at ryzesuperfoods.com.
bubly
Sparkling water bubly is shaking up new adult non-alcoholic cocktails, Berry Sparkle Sangria and Paradise Paloma. Like the mocktail flavors from the PepsiCo-owned flavored sparkling water brand, the new cocktail-inspired LTOs are alcohol-free, have zero calories and no artificial sweeteners. The new bubly varieties will be available in 8-packs of 12 oz. cans. For more information, visit bubly.com.
Clöud Café
Having entered Target in May, instant functional coffee brand Clöud Café is wasting no time doubling down. The Korean wellness and beauty-focused brand is introducing Target customers to the holiday season early with Frosted Chestnut Latte and Peppermint Mocha instant coffees. Each stickpack powder contains marine collagen and functional ingredients such as L-theanine, lion’s mane mushrooms, fiber, and probiotics. Learn more at cloudcafe.co.
Taboo Tea
Botanical wellness company Vivazen has rolled out a “social elixir” line, Taboo Tea, containing 40 mg of mitragynine (the active psychoactive compound in kratom) but zero 7-hydroxymitragynine (the more potent alkaloid in kratom). The non-alcoholic beverage line is available in Juicy Peach and Lusty Lemon flavors in 12 oz. slim cans. Learn more at tabootea.com.