BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
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Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
Pop Up Grocer Goes Full-Time In Brick and Mortar
The pop-up grocery store concept will open its first permanent brick and mortar location at 205 Bleecker Street in New York City this winter.
Court Blocks Albertsons’ $4B Special Dividend Payment To Shareholders
Washington State’s Supreme Court extended the block on Albertsons' $4 billion special dividend payment to shareholders late last week by granting the state attorney general’s (AG)’s request for emergency injunctive relief.
Looking Ahead: Data Experts Weigh In on Holiday Sales and Beyond for Spirits
With 2023 around the corner, beverage alcohol analysts have begun tackling questions about holiday season sales and the outlook on spirits for the new year: How will economic conditions impact premiumization? Which spirits will continue to lead the way? And how will moderation trends continue to evolve?
Watch: Kroger and Albertsons CEOs Take The Stand In Senate Hearing
Senate committee members attempted to extract Kroger and Albertsons’ “side of the story” during a hearing on the $24.6 billion merger. Here are some highlights from the two and a half hour testimony.
Biodegradable Bottled Water Brand Cove Launches in Erewhon
After years of research and development, sustainable beverage company Cove is introducing its biodegradable bottled water next month in Erewhon stores in California. Since 2018, California-based Cove has been working to develop a truly revolutionary innovation with the potential to address systemic sustainability and recycling challenges: a plastic-free, biodegradable bottle.
GEN Z Water Balances Youthful Humor With Serious Sales, Marketing
Arkansas-based GEN Z Brands is getting serious; led by a team of industry veterans, the bottled water product is rolling out into select Target stores this month as it dials-in on sales and marketing ahead of broader scaling efforts next year.
FMI: Shoppers Adjust Holiday Grocery Habits to Navigate Rising Prices
In response to ever-increasing prices, consumers are adapting to the evolving economy by modifying both their everyday and holiday grocery habits. According to the Food Industry Association’s (FMI) latest report, shoppers’ holiday stress has been amplified by inflationary concerns.
Logan Paul’s PRIME Hydration Looks to Powders, Energy & International Expansion
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
Gopuff Partners With Grubhub; Expands Private Label
Gopuff is delivering news of a new partnership with restaurant to-go platform Grubhub and a launch of a new health and wellness private label brand called Goodnow.
Doubling Sales In A Year, Milo’s Tea Hits $400 million
Milo’s Tea Company has quietly become the fourth largest iced tea maker in the U.S. by steadily building new production capacity and incrementally expanding its target consumer base out of the regional south.
AriZona Flies Into Sports Drinks With Marvel Collaboration
AriZona Beverages is teaming up with Marvel Entertainment on a functional drink called Super LXR Hero Hydration, marking the iced tea maker’s first true leap into the sports drink category.
FMI: Omnichannel Shoppers Force Shift In Retail Layouts, Drive Clamor For In-Store Tech
Consumers are increasingly seeking out fresh and convenient options, leading retailers to reconsider store layouts and invest in technology to improve their efficiency and omnichannel capabilities.
Kin Euphorics See Its Next Evolution Through Third Spritz And New Hires
When Kin Euphorics debuted in 2018, the idea of a nootropic-infused, cognition-enhancing, non-alcoholic aperitif wasn’t necessarily top of mind for consumers or retailers, according to co-founder and CEO Jen Batchelor.
Drinking the Kool-Aid: Plink! Seeks to Offer Sustainable Solution to Single-Use Plastics
Aiming to make single-use cans and bottles a thing of the past, former “trend spotter” Max Luthy and event producer-turned-beverage entrepreneur Luke Montgomery-Smith have launched Plink!, a vintage-inspired brand of beverage tablets.