Bootstrapping Biolyte: The Entrepreneur's Journey

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Bootstrapping Biolyte: The Entrepreneur’s Journey

Jesslyn Rollins, CEO, Biolyte started selling a new kind of electrolyte drink from her trunk in 2016. Now it's in more than 20,000 stores, and that growth has brought with it some key lessons as Rollins has gone from founder to leader. She shared what she's learned as a founder/CEO as Biolyte has expanded.