Guiding a Brand in Transition with FORTO Coffee

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Speaking at BevNET Live Winter 2018, Dyla Brands founder and CEO Neel Premkumar went deep into what’s worked for him, what hasn’t, and his advice to entrepreneurs on navigating the market with a fast-growing brand transitioning from a small startup to a national player.

In this clip, Premkumar talks about how he uses data and market analysis to craft successful brands, how he weeds out ideas that don’t work, and why sees FORTO and Stur as an opportunity to revive stagnant categories.

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