Expo West 2025: Jumex U.S. Chief Talks Odwalla Revival

For Mexican juice producer and beverage maker Jumex, the return of Odwalla is about more than reviving one of premium juice’s pioneering brands. Speaking to BevNET at Natural Products Expo West 2025 in Anaheim, Calif. this March, Carlos Madrazo, country manager for Jumex’s new U.S. division, explained how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.

Transcript

Marty Caballero [00:06] Hello everyone. Thanks for tuning in and joining us here at Natural Products Expo West 2025. My name is Marty Caballero. I am the managing editor at BevNET.com, just in the middle of a busy first day on the show floor. Lots to see, lots to get to, and I'm really excited to be joined here by Carlos Madrazo, the country manager for. Jumex USA. We're gonna talk a little bit about Odwalla and some of their new products. The brand coming back after a little bit of a hiatus. But I wanna start, Carlos, by just talking a little bit about Jumex as a brand and sort of the, uh,…

To read the full transcript, purchase a BevNET/NOSH subscription.

Related Videos