Fiji Water Case Study: Keeping Mature Brands Vital

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Even as the Fiji brand receives free media play via musicians and late night television skits, its owner The Wonderful Company continues to grow, evolve, and put in the legwork to maintain vitality. In this clip from BevNET Live Winter 2018, Fiji president Elizabeth Stephenson walks through how The Wonderful Company is keeping a mature brand like Fiji at the top of the conversation and continuing to innovate and refresh the product as the premium water category continues to expand.

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