Ingredient Costs Are Rising. Here’s How To Keep Your Brand Above Water.

Input and ingredient costs are a constant concern for CPG operators, but, against the current backdrop of geo-political disruption and persistent inflation, it’s more important than ever. This week’s episode features two brand leaders who are in the thick of those battles right now: Loren Castle, founder and CEO of Sweet Loren’s, and Ahat Caskurlu, co-founder and CEO of Peppertux. Bringing perspective and insight from years spent building their respective brands in the CPG trenches, both entrepreneurs break down the critical decisions and strategies that have helped them survive and thrive amidst ingredient market turmoil.

You will learn:

How to defend margins and smartly deploy financial resources during a period of rapid growth.

Why timing is critical for taking pricing action and how brands can strategize those increases to give distributors and retailers the required runway to adapt.

Tactics for navigating soaring input costs while managing cash flow, protecting product quality and maintaining relationships with key retail partners.

How entrepreneurs are using AI to improve workflows, extract insights from large data sets, and assist with forecasting.