CPG Operator Podcast

The Nombase Podcast is now the CPG Operator Podcast, your go-to resource for what it takes to build and grow a food or beverage brand. The new name reflects what the show has always been about: candid conversations on the day-to-day realities of starting, building and growing a brand, from formulation and pricing to landing shelf space and scaling up.

CPG Operator is about the practical side of building a food or beverage brand. Each episode brings in a founder, retail buyer, investor or industry partner to talk through real decisions, tradeoffs and lessons learned.

Topics include:

  • Brand positioning and messaging: figuring out what your product should lead with

  • Retail partnerships: landing accounts and keeping buyers on board through change

  • Operations and supply chain: making production, shelf life and logistics work

  • Channel strategy: choosing where to sell and how to grow from there

  • Scaling: what it takes to go from early traction to a lasting brand

Videos