Nombase Podcast: How Fly By Jing Grew a Condiment Subcategory

Jing Gao popularized chili crisp with Fly By Jing with what started as a passion product and is now an entirely new set on grocery store shelves.  Join us to discuss how she leveraged DTC sales to secure retail opportunities, building and scaling a first to market product, and the education and marketing required to drive trial.

Related Videos

116 Videos

Playlist: Nombase Podcast

Feb 11, 2025 at 4:36 PM

00:45:24

Nombase Podcast: Co-Man Risk Management: What You Don’t Know Could Hurt You

Sep 23, 2025 at 3:27 PM

00:38:44

Nombase Podcast: You Know THC and CBD. Meet the Cannabinoid Behind the Next Big Buzz

Sep 16, 2025 at 2:31 PM

00:42:06

Nombase Podcast: Santatera Invests in Flavor, Not Fads. Here’s What They Look For

Sep 9, 2025 at 11:52 AM

00:46:34

Nombase Podcast: Quality Over Quantity: Choosing the Right Foodservice Channels

Sep 2, 2025 at 11:27 AM

00:51:19

Nombase Podcast: Is Wegmans On Your Radar? How Timing and Trends Can Shape Your Shot

Aug 25, 2025 at 6:42 PM