Nombase Podcast: Brightfield Group - Women’s Health Trends Are Driving CPG Sales

As women enter life stages marked by perimenopause and menopause, their health needs are driving demand for targeted foods, beverages, and supplements. The Brightfield Group, a social listening and consumer insights organization, joins this Community Call to share data and trends on the ingredients, products, and value propositions resonating with this consumer group. As the highest-spending age bracket, they seek support for hormone balance, energy, and mood—creating a prime opportunity for brands to innovate for this highly engaged, wellness-focused audience.