Launching With a Platform Strategy: Lance Collins, Core Beverages

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Lance Collins, Founder of Core Beverages, Body Armor and Fuze, discusses launching a brand with a platform strategy. At BevNET Live he sits down with Jeffery Klineman, Editor-in-Chief of BevNET, to explain his strategies and experiences of launching numerous products and a variety of brands. Collins also explains what it takes to reach each stage of launching a product and a brand.